Richard Herd
Forum Replies Created
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And you should be thinking about a color scheme, not just an overall hue. Generally, there are 3 tones: the darks, the mids, the highs.
Check out this web site:
2,000 color schemes for happy
https://kuler.adobe.com/#themes/search?term=happy700 color schemes for sad
https://kuler.adobe.com/#themes/search?term=sad -
In this forum, the business model debate has been missing. That was a great post, Bill.
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“Since Honda makes almost all of their money from consumer products, it makes since that William Rast – Curb/Big Machine is a consumer car.”
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[Dennis Radeke] “we are looking into solutions and opportunities for the future.
Much more I’d like to say, but will leave off this missive here.
“Is that a road map?
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[Tim Wilson] “But when you’re the one guy steering a billion-dollar ship’s IT, you need more than a pretty good idea.”
Call me cynical, but I have only observed CEOs, CFOs, and COOs being worried about current quarter EBITDA, end of month closing. Next quarter, and the quarter after that are a million years away.
Product Development departments present plans to those big corporate officers but they too cannot build a roadmap further out than next year’s capital expense proposal.
Who also would want to be the technical guru who has to explain to the Financial wizards why the current IT and computing products need to be changed…*shuddering at the thought*.
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[Tim Wilson] “No disrespect to FCP or you intended, but I think it’s possible to overstate FCP as the *only* golden city on top of a high hill.”
None taken. To be sure, I’m not overstating FCP’s brand position. It is coming from some low-level self-appointed literati who want to make a film or documentary. And these are snobby knowitalls who think “if that cretin can do it, so can I.” We tell the literati: to do THAT you need $10k and Avid. Can’t do that, yet they can drop $299 on the MBP, the same machine running Final Draft!
[Tim Wilson] “I have my long list of advice for Apple just like anybody else, but based on the results, it looks to me that the product placement vs. “made with Final Cut Pro” strategy is the right one.”
Yep. And this is what they see. Who sits through the credits, anyway, to see the logo bugs at the end?
[Tim Wilson] “I think your goodwill accounting argument is a valid one, though.”
Who is going to buy the moniker, “Final Cut Pro”? That would cost a lot of money. Apple is fully aware of how much that name means. How many of us dropped $299 on it?
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[Craig Seeman] “Apple really has very little reason to be in the NLE business outside of driving computer sales.”
The brand position of the digital filmmaking revolution is a big important “goodwill accounting” issue. Goodwill accounting is the name for the amount of cash greater than the physical assets (when one company buys another). From Apple Final Cut Pro’s brand position, anyone can be the next Robert Rodriquez if they only buy this software. Neither Avid nor Premiere have that brand position. Bottom line is: “FCP” is literally worth more than just the potential hardware sales.
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Give it a keyword label to make it easy to find.
When you plug in your drive storing that CC, then it will be there ready to easily drop into any other cc/storyline.
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[Walter Soyka] “What features would you want to see on the 2012 Mac Pro?”
A coffee maker would be nice.