Thanks again for all the help. I tried things both ways and discovered the initial problem was that there were two copies of the image file with alpha and the material didn’t seem to want to accept reassigning the original image file. I just recreated a new material and everything worked well.
The bending with tag set to stick texture worked somewhat but had some artifacts with circular rings still coming in at a bit of an angle. The sweep nurb worked better with UV mapping.
I tried several ways to rotate the colour texture file in C4D with UV mapping but was unsuccessful. I eventually just rotated it on PS and it worked well. I can easily rotate texture with cubic, spherical, etc mapping but can’t seem to figure out how to do this with UV mapping. Is there a way?