MPE,
Maybe you should re-read my posts. I never framed the argument in terms of price and I never mentioned functions that are really there, but needed mapping. Those were other posts. I’m merely arguing for a consistent interface and a possible unbundling of hardware and software. Avid can charge what it wants, but the reality is that the software that runs Adrenaline is essentially the same software that runs Xpro with some items disabled. The Adrenaline DNA provides hardware codecs, some on-board codec scaling and I/O – essentially the same functions as AJA Io or maybe Kona2. So you’ll have to draw your own conclusions as to the worth of those items in the competitive marketplace.
I don’t know if we’re in the same industry or not 😉 I cut everything from commercials to feature films in resolutions ranging from SD to more than HD. I realize offline/online is alive and well in long-form entertainment and national commercials, but that is more true in NYC and LA than the rest of the country. For example, news, corporate videos, local/regional commercials are less likely to use this route than ever before. That’s because drives are so cheap.
This wasn’t an Avid vs. FCP argument, but FCP editors use far more than DV25 or 1:1. For example, a lot of folks also use DVCPro50, DVCProHD, uncompressed HD, HDV, etc. Right now I’m cutting a project on FCP that will mix everything – SD, HD (720 and 1080) 4×3 and 16×9. Yes, I could do this in Avid but it would be a lot more difficult. And yes, I am using an offline/online approach.
For the record, I’ve used nearly every Avid post system from Xpress to DS. Last year I cut a feature on an Xpress Meridien – a UI that’s far more crippled than Xpro. Heck, there are actually some things I prefer about it!
I’m not trying to diss Avid. I’m merely urging that they get their act together before they lose the rest of the market. That’s a point of view you probably don’t agree with, yet I find myself speaking with more and more facility owners (including in NY and LA), who simply find it hard to justify sticking with Avid. I hope they are wrong, since I like the company and the product, but Avid’s a pretty big battleship to turn around. I guess we’ll see what NAB holds.
Sincerely,
Oliver
Oliver Peters
Post-Production & Interactive Media
Orlando, FL
http://www.oliverpeters.com