[Tim Wilson] “but the net net is that Avid has even MORE market share in Hollywood than before, and you’ve landed EXACTLY on some of the reasons why.”
One huge issue that keeps people in the Avid fold is that Avid has gone to great lengths to maintain forward and backward project compatibility. This is something no one else does. Of course, they aren’t always successful and naturally it can’t be perfect, because of OS changes.
Just this week I’ve had a client approach us about project updates on a job done 13 years ago in FCP “legacy”. I have a bazillion project files from that original job, but ugh! I don’t even have an active machine anymore that can open the files. Avid, OTOH,… You get the picture.
[Tim Wilson] “Script Sync is uniquely built for heavy lifting, and Media Composer is uniquely built for collaboration (again, the history of which I discuss above). “
Along with Steve Hullfish, I’ve probably interviewed more feature film editors than others and most are Media Composer users. When the question about ScriptSync comes up, it’s often a division based on working styles. Some would never want to be without it and others are just ‘meh’ as to whether or not it’s useful to them. I’ve spoken with some editors who admit to driving their assistants crazy prepping dailies for ScriptSync and then never really use it.
Like range-based selections and keywords in FCPX – some editors think it’s the greatest thing ever and others just don’t work that way and prefer to organize in the timeline.
– Oliver
Oliver Peters – oliverpeters.com