Mitch Ives
Forum Replies Created
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[Bill Davis] “I am cautious, however, that that’s going to be the bulk of the “day to day” editing done over the next few decades. A few hundred feature films make a whole lot of money, but for every one of them, there are likely tens of thousands of “everyday” business videos created to drive financial results. I suspect that FCP-X is targeting this larger, more diverse group of productions with X.”
Really? Business videos is most of my work and FCPX doesn’t meet the needs for that right now. That’s been the whole point since it’s release on day one. This forum proves that I’m not the only one with that view.
As for Adobe, I’d rather have them tell us where they’re going, even if it takes awhile. Kudos on that, since Apple’s approach of not telling you anything, other than to tell you the next release will be great, only to bring out something totally different that is woefully lacking didn’t seem to work too well for them.
Given the choice, I say talk too much…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Glen Hurd] “And if at any time those 3rd party developers stumble, the entire value of the product takes another dive.
We’re not talking about plugin developers who are offering a new “solar-flare” plugin, where a sudden lack of development only effects a small percentage of production. These are critical features that define whether the entire package can be useful or not.”Thanks for bringing this up, as it’s been largely ignored up until now.
With FCP, every time there was an update (or even an OSX update), it was common for some number of plugins to quit working. I remember a QT update that broke the keyer from Red Giant. It took months to get it identified and fixed, and only because I did all the heavy lifting. In the case of FCP, they were optional add-ons, not required plugins.
Now, Apple can bring out frequent App Store updates, and then we can all hold our breath while we discover what “mission critical” 3rd party plugins no longer work. Or we could just wait 6 months for the plugin update, though by then we might have another FCPX update, and then we are in a perpetual loop… without hystoris loss to save us.
As an inebriated Avid salesman once pointed out to me, Apple’s strength was vertical integration… they made the computer, the OS, and the editing software (and companion programs). Now it’s gone. Riding herd on all your required plugins will be like being a kindergarten teacher… i.e. like “herding cats”. If you’re using something like RapidWeaver, then you know exactly how serious this can be.
I think Apple may underestimated the effect of this phenomenon…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Richard Johnson] “Point taken Marvin. I had just gotten home from a party where I had a couple beers and probably was a little quick to pass judgement. Forums, by nature, jump around from one topic to the next. I was simply concerned that on occasion it feels like political bickering instead of truly debating.”
There’s nothing wrong with your post Richard. The only thing it was missing was the other POV… the repeat posts from the same fanboys of all things Apple and FCPX who blatantly ignore any criticism and keep telling us how great it will be sometime in the next decade. The parallels between both sides are somewhat scary. I wonder if they both know that “they went to different schools together”.
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Sean Thomas] “Editing in X is like getting out of a 10 year old junker car with 200,000 miles and then sitting in a new Ferarri. Sleek, refined and FAST. Can’t get the whole family in there but it still works for some situations.”
Ferrari? More like an Arial Atom… exposed frame, no body panels, no windscreen, no roof… just a shell of a car waiting for the rest of the parts.
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Bill Davis] “TIME TO MENTALLY DEVELOP A NEW RULE: Only deliver watermarked file exports until the check clears, and then only monolithic file exports to your clients. Never, never EVER copy your projects for anyone.”
I have always agreed with that, but things are changing. Clients are now asking for project files. It used to be once in a blue moon, but now it’s common. The last state job we bid even had that listed as a requirement in the deliverables.
I see two motivators… in-house video departments that go outside when they have too much work or when they lack the skills for a particular job. Whatever the reason, it’s becoming commonplace and I don’t see it as a good thing either…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Marvin Holdman] “Careful Mitch, bringing politics into this forum might be a bit dangerous. It’s pretty flammable without that can of gasoline (to add yet another analogy).”
A bit late to worry about civility on this board isn’t it? Seriously, people need to develop thicker skins. Not everything thats said is directed at someone personally. It’s time to “cowboy up”…
Having been on the COW since the very beginning, I have never seen anything that has gendered this kind of response. I’m sure Apple wishes they could stuff that Genie back in the bottle.
On the positive side, Apple’s been forced to change the way they communicate. Their website lists features coming in 2012… wow… that’s new. They’ve also committed to the professional… wow… that’s new. IMO, none of this would be happening without this forum. That “pollyanna” delivery at NAB probably won’t happen again either… all because of the dialogue on this forum. Ron and Tim deserve a lot of credit for not caving to advertisers, etc. and keeping this forum up…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Walter Soyka] “Pragmatically, what good is the editor of the future if it doesn’t work today? Why should a working editor care about FCPX until it can actually help them do their job? “
Walter, you might be missing the point. Like the current administration keeps telling us… sure the economy sucks now, but we’re supposed to stop our criticism and bitching, because in 10 years the economy will be better. How we get by until then, nobody seems to want to discuss…
Yes, the sarcasm is intentional, and I agree with all of your points…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
I think we need to keep our perspective. This is a very minor update, not some major, “let me fix all the missing stuff” kind of update. The 2012 update sounds a bit more promising… of course depending upon when it comes out, FCP X could be almost a year old by then… which would make those two additions a lot less impressive. I know… I know… I’m supposed to give them 10 years to flesh in this revolutionary, “change the paradigm” flying car.
And no, I don’t think Apple had a grand plan all along, as has been suggested in a earlier email. I think they released a beta (or alpha) version and got their as@ handed to them, so they jumped in and did damage control. That’s what this limited XML and Xsan support is in this update.
Hopefully by next June, we’ll get more than just Multicam and professional desktop monitoring. Since they seem to be reacting to our criticisms and pressure, it’s up to us to keep the pressure on and make it happen. Tim’s right… this forum is serving a vital purpose.
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Simon Ubsdell] “It says Early 2012 pretty big at the bottom of this page:
https://www.apple.com/finalcutpro/software-update.html“
That is good news…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
[Brent Hannigan] “A promising sign.”
The best part of this is:
Townhill admits, however, that several promised features have yet to be implemented, above all multicam editing and broadcast video monitoring. He elaborates that Apple is “fully committed” to adding the options in a 2012 update.
That’s the first time broadcast monitoring has been mentioned. I just hope it won’t be only through a Thunderbolt device…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com