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The first signs of the death of final cut pro 7…. :(
Hey everyone I was recently hired to do a series of commercials, I was excited discussing new ideas I had. then came the question “what are you cutting on…” I told them I used Final Cut Pro, (now keep in mind these are people who now little about the post production world in general) they replied ” thats great we have final cut x on all our laptops…” I had to regretfully tell them that I was on final cut pro 7. They then asked me if I could cut on final cut x or adobe premiere cause thats what they have. I can cut on either, but it was so sad to actually see the first signs of decay of final cut pro being truly dead……it’s so sad 🙁
I wear many hats.
http://www.gregburkepost.com -
37 Replies
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I fail to see how it’s a sign of anything really. Certainly not the death of Final Cut Pro since Final Cut Pro X exists. And the first sign of death for Final Cut Pro 7 was the introduction of Final Cut Pro X a few months back.
Andy
https://www.timesavertutorials.com
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The really scary thing is that I bet one or more of them will ask at the end of the project that you give them a copy of the FCP-X file that they can “tweek” it as necessary after delivery…
Which actually means that in 24 hours one of those “clients” will be showing your hard work to someone else and referring to it as: This video I just finished…”
TIME TO MENTALLY DEVELOP A NEW RULE: Only deliver watermarked file exports until the check clears, and then only monolithic file exports to your clients. Never, never EVER copy your projects for anyone.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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I don’t agree. I speent the summer playing around with FCPX, doing some cutting on small projects and it was a pain in the ass, fits and starts and I mastered the program as well as can be expected in that time. Then we got a big job, I jumped right back into FCP7, and it was smooth and painless, the final product was great, and my clients wouldn’t care if I cut it with a ginshu knife as long as it looks good. We’re doing a big congressional campaign next and FCP7 is the way to go all the way.
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Yes, it’s definitely deathwatch time for our old friend FCS. One of the big challenges moving forward is trying to explain this whole situation to our clients (or employers). It becomes somewhat more difficult when so many in our business can’t even agree on what just happened. I’m certain that your clients have FCPX on their system because someone told them it was newer and better. Quite obviously, whoever mentioned this too them either didn’t have the understanding to explain the problems with it, or simple didn’t believe there to be any.
Either way, you were put in a “regretful circumstance” by shenanigans. Circumstances many more of us are likely to be put in as time moves on. While it seems like this has been going on a while for us, people like the ones you describe (people who know little about the post production world in general) no nothing of it. Perhaps they saw the Conan barb when it was released, but that is probably the extent of there awareness that this program might not be just a simple upgrade.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Bill Davis] – “TIME TO MENTALLY DEVELOP A NEW RULE: Only deliver watermarked file exports until the check clears, and then only monolithic file exports to your clients. Never, never EVER copy your projects for anyone.”
New rule? Since when? File this under “it’s a good idea, when you can do it”.
Start setting too many rules for your clients and they’ll go elsewhere.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
Like it or NOT these “people who know little about the post production world in general” are your clients and are the sole purpose why your business exists. Customers are always right.
Quobetah
New=Better -
[Marvin Holdman] “Yes, it’s definitely deathwatch time for our old friend FCS. “
Don’t forget that Creative COW has been around for a long time. We opened our doors before the first iPod shipped, and had been open for a full two years before the iTunes Music Store opened in 2003. At first, nothing but excitement.
2005: an awesome release, notably multicam, and the introduction of Soundtrack Pro.
2007: more good stuff. The introduction of the Final Cut Studio, which introduced Color, and ProRes for FCP.
But clouds were gathering. Just 3 months earlier, along with the introductions of iPhones and Apple TV in January 2007, Apple dropped “Computer” from their name. Hmmm….becoming a consumer company?
Then in 2008, Apple droppped out of NAB.
To say that this caused a furor here is an understatement. Google “Apple booth at NAB 2008,” and Creative COW returns the TOP THREE results. Here, I’ll save you the time.
People had already started bringing cookies and coffee urns to get ready for a deathwatch, but, they said, let’s see what happens in 2009.
Oops. The weak release that year can be summarized as “Apple is more interested in selling devices than computers, and no longer interested in our market, and the lack of growth in FCP reflects their lack of focus.”
Sound familiar?
Admittedly, it’s hard for any releases to look as big as multicam+Soundtrack Pro in 2005 and ProRes+Color in 2007, and I’m obviously oversimplifying thousands of posts, but seriously, this was the talk of the COW in 2009. Too much time, too little progress, etc.
People were saying THEN that they’d had just about enough. They’d been holding off on upgrades to see if the next release was finally something to get excited about…
…and well, we can agree that there’s been plenty of excitement here in 2011.
For some people, jumping ship was anything but hasty. Tying their future to something besides FCP had been becoming more palatable, if not inevitable, for YEARS.
So, the COW pre-dating iPods brings some perspectives. One is that no matter how much people complain, Apple always wins by doing things Apple’s way. Ain’t nobody gonna really leave FCP.
Another perspective is that, wow, this time it’s different. People are actually leaving!
And a third: Apple has proven that they can piss off present customers to win future customers.
Deathwatch? Maybe not. Or maybe so, but, according to many at the COW, “the first signs of death” were years ago. And the long-term outcome for Apple will be success yet again, even if they’ve failed for you as an individual.
Caveat-orama: I speak only for myself, not the COW, etc. etc.
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it had to die to make room for something new….that’s how life works…the old makes way for the new! i can remember when the first version of final cut came out and i was showing a friend of mine how armed with nothing more that a camcorder with a firewire output and the latest white ibook (at the time) a person could have a full blow edit suite….something unheard of just 2 years before…he went out and spent a small fortune on a beta sp machine and a complete avid suite…he eventually gave up trying to keep it current and quit the industry to grow flowers. another acquaintance bought into the whole final cut thing and years later is the owner of one of the largest independant production companies in the country. final cut enabled him to achieve success in the industry by thinking differently and taking a chance on new technology. now it’s 10 years later and i have just seen fcpx on a macbook air….i would say we are about to see history repeat itself. it’s just so obvious to me….the old guard will be caught with their pants down. a lot of my reasoning boils down to economics…budgets have been drastically cut in the last few years and we have to figure out how to work quicker and cheaper and still deliver a product. again i will predict that the edit suites of the past will be but a memory a few years form now…..it happened in the publishing world, it happened in the music industry and we are about to see it happen in our business. there will always be the big guns, but they will be fewer and farther between. i can remember a few years back when people were saying this digital cinema thing would never take off…film would be around forever! ooops…guess what, more than 30 % of the cinemas are now digital and it’s growing monthly….just saying
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Yes, this all makes coherent sense.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Paragraphs are good.
bernie
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