You could probably get something similar adapting this technique.
This tutorial, which is part of a series on creating a genie lamp, is actually intended to create smoke.
Neither technique will look exactly like that picture, but you could get pretty darn close with the right shape used.
This one, using Geomancey from Digital Anarchy isn’t being intended to make something like that. However, if you look at the very end, they tweak it to something that might point you in the right direction.
Or:
I know you said you tried using the echo effect, However, you could move a stick shape (with varying width and levels of opacity) around, then use the echo effect with a lot of echoes and make sure the echoes are not spread very far apart. There are also plug-ins like CC Wide Time and others that you might want to look at. In any case using any of the Time effects like this will require you to use a lot of echoes or copies and you might want to use a vector blur, or some other blur along with it.
– The Great Szalam
(The ‘Great’ stands for ‘Not So Great, in fact, Extremely Humble’)
No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.
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