My two views on the move, and could be totally wrong, or just partially wrong… 🙂
1. An exec wants to live in Boca Raton. Maybe he/she is from there (actually there seem to be women on the avid.com exec page), worked there before, etc.
2. It is a form of RIF without calling it a RIF. A whole division moves to another state. Your job is there now – can you get up and go? No? You no longer have a job. “We didn’t let you go, you just couldn’t come along!” In in some scenarios (depending on employment contract) if they offered any kind of moving assistance and you can’t make the move for whatever reason, they don’t have to give you a severance package.
In the end, I think it’s a combination of the two in some way. Corporation on the whole (and there are exceptions) are more about the execs than the “below the line” folks. I remember in a previous regime where there were several hundred folks laid off, the CEO got a nice $500K bonus.
So I await the Q2 earnings call to see how this all fits into the company strategy.
Michael