And personally, in the end, does it matter? Will they sell fewer FCPx into the market in this part of the market or will that be a blip on a gnat’s ass compared to the number they currently sell? They, more than another other company in the world can afford not to care. They’d rather have their hardware show up in the shows being edited on Avid Media Composer than the value to the populace that the show itself was edited on FCPx or not.
They are addressing the many times larger consumer/prosumer market out there, not to mention their making 30% on every piece of content that passes through iTunes – and guess what, “90% of that is most likely edited on Media Composer and/or Pro Tools.
I am sure Avid would love to get the same number of subscriptions per year that FCPx downloads get in a week? Month?
I remember telling myself that as soon as iTunes came out and Apple was a distributor: “they don’t care about the NLE anymore”
Michael