A New Job Posting at Apple

[Daniel Frome]

I’ll get the popcorn.

[James Culbertson]

It’s for Beats; in Santa Monica. I would assume they have an existing installation that came with the purchase?

I’m sure they will want to switch to FCPX as soon as they can. 🙂

[Jeremy Garchow]

The article says that no one wants to use X, even in Cupertino, when the job links to an Apple purchased company, with an established pre-acquisition media presence, that is located in Culver City which is 345-ish miles from Cupertino. What does this article have to do with Apple using X, even in Cupertino?

Typical click bait witch hunt.

[Oliver Peters]

According to my friends at Apple, their internal creative services folks pretty much have at least one of everything, including Smoke and Flame. And those huge data centers Apple is building certainly aren’t running on Macs.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Jeremy Garchow]

[Oliver Peters] “And those huge data centers Apple is building certainly aren’t running on Macs.
“

No, just an array of iPhones.

[Bill Davis]

[Jeremy Garchow] “No, just an array of iPhones.”

Soon to be overseen by a division manager who works from a beach house in Maui and who communicates exclusively to the troops via thumbs up and thumbs down icons from his Apple Watch having decided that Twitter involves “just too much inefficient thumb typing.”

Brave new world and all.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Phil Lowe]

[Oliver Peters] “And those huge data centers Apple is building certainly aren’t running on Macs.”

And Pixar, of which Steve Jobs was once the majority shareholder, was using HP render farms. I believe they still are.

[Oliver Peters]

[Phil Lowe] “And Pixar, of which Steve Jobs was once the majority shareholder, was using HP render farms.”

And the Pixar films are cut with Media Composer. Since this opening is at a Beats facility, they obviously have whatever legacy gear was there before Apple.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Michael Phillips]

And personally, in the end, does it matter? Will they sell fewer FCPx into the market in this part of the market or will that be a blip on a gnat’s ass compared to the number they currently sell? They, more than another other company in the world can afford not to care. They’d rather have their hardware show up in the shows being edited on Avid Media Composer than the value to the populace that the show itself was edited on FCPx or not.

They are addressing the many times larger consumer/prosumer market out there, not to mention their making 30% on every piece of content that passes through iTunes – and guess what, “90% of that is most likely edited on Media Composer and/or Pro Tools.

I am sure Avid would love to get the same number of subscriptions per year that FCPx downloads get in a week? Month?

I remember telling myself that as soon as iTunes came out and Apple was a distributor: “they don’t care about the NLE anymore”

Michael

[Eric Santiago]

During the time I read all the posts here, 2 thousand plus soccer moms have purchased/downloaded FCPX for their future edits 😉