A New Job Posting at Apple

[Charlie Austin]

While people here (mostly) see this for what it is – nothing – there is a wider audience yukking it up about it. Your response is nicely worded. If you don’t mind, I’m stealing this. 🙂

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[J Hussar]

I saw that ad and let out a dismal laugh.

I’m in the process of moving from FCP7 to Premiere Pro now. Painful.

My final straw is that Apple is just too arbitrary – deciding for us what features we should have and killing others – making it very difficult to plan ahead at all.

At least with Adobe I know that Premiere will be around for a while and is more open of an open architecture.

For all we know – with FCPX – Apple will decide we no longer need all those ridiculous codecs and strip them out. Basically it’s a trust issue, and Apple blew it. Like any bad relationship where the person you’re with become arbitrary and unhinged, its time to go.

On the other hand I love all our 12 core Mac Pros – so far they haven’t totally destroyed that line yet. And if Apple does destroy the high end, we won’t be left high and dry with a lot of older projects that are outdated and can’t be transferred to another archtecture.

I have used macs from the beginning, The OS remains well put together, it really works well when working with multiple apps and has been very stable. But they really need to make a real Pro division that takes this stuff seriously. The mothership can make stainless steel watch bands and emojis and phones, etc. And one dfivision can make powerful computers, not appliances. Even Jobs got it – cars and trucks. I’m not sure Tim Cook gets it, or even Ive. Ubilllos certainly does not get it. He is making software so he can make dull videos about his latest trip to Cabo.

Apple seems to be becoming a fashion electronics company – and fashion companies by their nature are untrustworthy.

[David Mathis]

Zing!

[David Mathis]

Wait a minute! You mean Apple does not use Final Cut Pro X for their stuff? What the hell? Getting out the credit card and subscribing to Adobe now. 😉

[Oliver Peters]

[Eric Santiago] “During the time I read all the posts here, 2 thousand plus soccer moms have purchased/downloaded FCPX for their future edits 😉
“

Naw – they’re all doing their edits in iMovie with their iPhones or an iPad Pro.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Oliver Peters]

[Michael Phillips] “I remember telling myself that as soon as iTunes came out and Apple was a distributor: “they don’t care about the NLE anymore” “

I would offer that the success of Apple NLEs and associated applications are important to the people within the ProApps unit, but not so much in the executive suite. It’s good PR, but really just a rounding error at that level. Of course, money is money, though I doubt that any of the ProApps products would have the success they do enjoy if they lived outside of the Apple halo. One has to wonder if Apple doesn’t actually make more money from licensing ProRes than from the sales of FCPX.

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Ricardo Marty]

What is a mac? Its a pc running mac software. Im sure they have their propriety software running those gazillion pc in the data centers.

As for the creative software I am sure they have the cash to re equip any post.

Ricardo