Michael Hendrix
Forum Replies Created
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That’s the magic. The toughest part really is including everything in the $1.00. If you leave a cost out of the dollar, it comes from the .33.
Thats how people go out of business.
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Another thing to really consider is, typically, agencies and station reps get commission on air buy only. I spent 16 years in broadcast and worked with many reps who pushed hard for cheap production because it cut into their commission. Agencies get paid percentages from stations as well. Usually, they outsource 95% of the production budget so they are not making much off of the production as well. Agencies do have more at stake because at least they have somewhat of a reputation to protect.
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Don’t overlook property rights. I will tell you a great way to educate yourself just enough to be dangerous is go to istock and read through their contracts with photographers. I believe they even make you take a test and it contains some great info.
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Yep, I would love some additional feedback, we have 9 seats of Final Cut and I am not sure what direction we are going, I really want Premiere to be the answer because I like the workflow they have going (especially with the new additions to the suite) and we are already on CS 5.5 so the cost is almost nothing.
Are you really only to play timelines in low rez? Anything else missing?
Man I really want Adobe to be the answer (and I love Avid) from scriptwriting, logging, color correction, editing to graphics, they are moving the needle in the right direction, just don’t want any suprises!!!!
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It’s always nice to have these terms outlined before you take the work. I work for a Fortune 50 company and we have a pretty standard contract for any photographer/editor/graphics person to sign before they do work with us that spells most of this out.
When I contract work out, I usually ask for project files, mainly Final Cut projects but I like After Effects files as well. This really isnt to screw the freelancer, it is just for small changes down the road where maybe a logo changed and I just need to change one file and re-render.
Here is a possible catch for you, and I have used this when I did some freelance After Effects projects and they wanted the files. If you use anything like backgrounds, stock photos, music, etc. you may not legally be able to give that to them. Most licenses on these items state that you can purchase them to use within your project, i.e. the project that you are contracted to do. However, you cannot turn around and sell those elements alone. If you give them the project files with the elements, you are really re-selling those items.
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Also, how do you evaluate software? Most demos are at most one day.
How long do you spend at a booth during NAB? Probably no where close to a day.
Just saying….
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Adobe doesn’t need Final Cut. Premiere, with a few more tweaks, is already there.
Here is what I want (aside from the few tweaks), a name change! Personally, I don’t fully buy into “I edit on ______ so I am great.” But the Premiere name still carries a prosumer reputation. I work for a video department of a large corporation, we run 8 seats of FCP. Have started the discussion of “What’s next?” if Apple doesn’t develop FCP X to where it needs to be. We also run 8 seats of Adobe. My first arguement, we can switch tomorrow if we wanted too! Not a dime spent. My next 100 arguements are all of the features and functionality. But when I say Premiere, everyone goes, huh? The next question is, “when’s the last time you opened the application?”. “A few years…” is the response.
So… continue to develop a great product… and next NAB, announce the new Adobe X (wouldnt that trip people out).
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Yep, I’ve tried several formats and the same thing. Just can’t figure it out so now I am timing in Audition.
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Nope, still won’t work. I may have to reinstall.