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just a suggestion, Apple/Adobe
Apple should sell FCS 3 to Adobe. Apple could get their 30% cut for each download from the app store without confusing their brand by selling two versions of the “same” product.
Adobe could develop a 64-bit FCS 4 with FCP 8 and bundle it with COLOR, DVDSP, and AE. As part of the agreement, it could be required to work only on the Mac platform. After FCP X 11.x the name of Apple’s app could change to FCX 12. That way the names of the two apps from the two companies won’t “collide.”
Apple makes money for nothing. Apple can continue to prove that their way was better all along. The pros can’t lament what might have been nor continue to feel abandoned. Adobe becomes a dominant player in the pro NLE world. Apple would not have to develop pro features until and if they are ready. Apple can continue to develop a killer everybody-can-be-an-instant high-quality-video-producer app. Everyone wins.
If Apple’s FCX becomes viable for pros down the line, everyone wins again. If Adobe doesn’t go for it, Apple can hand the keys to the pro market to AVID with the same deal minus AE.
OSX 10.5.8; MacBookPro4,1 Intel Core 2 Duo 2.5 GHz
; Camcorders: Sony Z7U, Canon HV30/40, Sony vx2000/PD170; FCP certified; write professionally for a variety of media; teach video production in L.A. -
28 Replies
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And why would Adobe do any of that and also sell it on the App store? Adobe is currently ready to take FCP’s space. Avid has been regaining lost ground before the debacle and is a name held on higher regard than adobe.
The winners in your scenario are only us.
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I don’t know about the whole FCS suite, but at the very least, Apple should sell Color to Adobe. They aren’t doing anything with it, it’s a valuable asset that there is still demand for, so they should at least get some money for it and make it available again to people who want it. If Apple sells Final Touch/Color to Adobe, Apple gets to make some (more) money and Adobe gets a popular, well-regarded high-end color grading solution to add to the Creative Suite, and high-end color grading will be available once again at the entry level… it’s a win win for everyone.
Cinematographer – Editor – Motion Graphics Artist – Colorist
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[Owen Wexler] “high-end color grading will be available once again at the entry level”
You already have that with DaVinci Resolve Lite. It’s free. It’s “limited” to 1920×1080 (which is what Cameron shot Avatar at) and “only” one Red Rocket card….but if you need much more than that, you’re not entry level, and the full version of Resolve is still only $995. A better choice than Adobe taking over Color (no disrespect intended) in every way.
Disclosure: Blackmagic advertises here. Adobe advertises here. The COW has sold a lot of Color training. We have forums for both, and love our members who use every product they choose. I’m speaking only for myself…but I’m just saying.
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[Craig Alan] “The pros can’t lament what might have been nor continue to feel abandoned.”
Is this some philosophical divide?
They were abandoned, but not by Adobe nor Avid…Final Cut Pro X is now PPro 5-5.5
It’s over. What a strange request considering what Adobe has accomplished with their last 2 releases…good god, they are exactly what FCP8 should have been…and better.
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Sooo… you’re saying that Adobe should be more like Autodesk? If Apple didn’t sell Shake, why on Earth would it sell FCS?
Shawn
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Yeah don’t hold your breath on that one. Not a lot of precedent for that idea. Well maybe Shake but that was an extremely special case and to end users not competitors.
Noah
Unlock the secrets of 24p, HD and Final Cut Studio with Call Box Training. Featuring the Panasonic GH2 and GoPro HD Hero.
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I would love to see Adobe take over Color. That is the only thing missing from an otherwise well-rounded production suite. I also think that would make Adobe even more competitive with Avid. It is a shame that Color is now EOL. Should Adobe make the move to get Color it would make the workflow much faster and effective for everyone and it is certainly and without question a win-win move for everyone. I would even pay extra money for it because it will be worth it.
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This is true. Although if I recall the free version limits users to three nodes also. Nonetheless, it is an excellent way to learn and evaluate the software and I give much props to Blackmagic for offering it.
When I made that statement, I was also thinking about film schools that are less inclined to buy or even download a free version of separate software for color grading. Inclusion in a suite makes this software more accessible to film students who otherwise would not be able to work with it.
Cinematographer – Editor – Motion Graphics Artist – Colorist
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[David Mathis] “I would love to see Adobe take over Color. That is the only thing missing from an otherwise well-rounded production suite.”
That and a 3D app… and then Adobe would be very much like Autodesk.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
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