I don’t go to trade shows anymore. Partly because I live so far from any but also because they no longer represent the way I access equipment and information. So whether Apple goes to trade shows anymore or hovers on the fringe is not an issue for me. I get what Peter is saying about it being a demonstration of intent and commitment but anyone who thinks Apple or Microsoft really give a rats about our industry is just engaging in wishful thinking.
Adobe, Avid and Blackmagic do give a rats as we are their core business. They must get advantage from NAB etc or they wouldn’t bother. I’ll back them to engage and care about feedback over companies for whom our industry, as diverse as it maybe, is scraps from the table.
If I was Peter, I would be pushing FX Factory to make their plugin bundle cross platform and support OFX. I used to enjoy their set on FCP7. Lots of nice goodies, restricted to OSX.