[Mark Raudonis]

[Andrew Kimery] “I would’ve loved to have been a fly on the wall for that and other moments such as they first time they showed it to select group of influential industry insiders and editors, “

I was there. One hundred people in the Apple theater on Campus. When the lights came up, Larry Jordan described it best, “Jaw dropping!”. Now that can mean one of two things: OMG or WTF. The debate continues to this day as to which version of”Jaw Dropping” you saw.

[Mark Raudonis]

Thanks for posting this, Oliver.

This panel was a great round up of not only NAB, but the state of the industry in general.

Should be required viewing for anyone who didn’t attend NAB.

[Mark Raudonis]

Bill,

While you were holed up in the FCP suite at NAB, Black Magic Designs dropped a bomb on the post community that seems to have been missed by most everyone engaged in this debate. I’m talking about the addition of Fairlight to Resolve 14.

Look down the index and see Marco’s review of Fairlight audio mixing suite. This is starting to turn heads and raise eyebrows. I’m just saying. Y’all better start framing the FCP debate as a FOUR WAY horse race: FCP, PPRO, AVID, and now Resolve.

[Mark Raudonis]

Streaming? Where’s the fun in that? I’m gonna show up live and in person and heckle Oliver, Kammes, and Mr. Davis.

[Mark Raudonis]

This is pretty interesting!

Black Magic’s pace of innovation and release of new products is very impressive.
Extrapolate that development curve and you’ll have AI in the edit bay before you can
say, “The Singularity is near”!!!

mark

[Mark Raudonis]

Am I the only one who actually liked them? A t-bolt monitor paired with an iMac makes a wonderful
dual monitor edit station. We have a ton of them.

Of course they never actually lined up perfectly. You had to raise one about a half inch to get a clean horizontal alignment.

Oh well. The minute you buy something from Apple it’s already EOL.

[Mark Raudonis]

What is this, iCOW lite? I want my tracks… uh, I mean yellow color back!

[Mark Raudonis]

Yes, I was there.

It was a small group of 100 “opinion leaders” at the Apple “town hall” auditorium in Cupertino. It was where Larry Jordan came up with the response, “jaw dropping”. Of course that can be interpreted two different ways!

As history has shown… it indeed has been “jaw dropping”. Whether that was good or bad is in the mind of the beholder. Fun times!

[Mark Raudonis]

Agree with everyone’s comments so far, and will add this:

Large scale “Jumbotron” direct LED panels are approaching a level of resolution that may render projectors obsolete! The “pitch” of each individual LED is now down to .8mm, which means if you’re more than 15 feet away from the screen, the image looks extremely impressive.

There were giant sized walls (25 ft high by 30ft wide) displaying 8K video that was spectacular. I was considering installing a traditional projector and screen for one of our large gathering spaces, and now I’m thinking LED panel instead. This technology has really advanced in just the last year. The LED panels are brighter than any projector, and work in a daylight environment in ways that are just impossible for the old projectors and screen.

My take away is that these large LED panels are going to become even more ubiquitous as cost comes down. This translates to more business opportunities for the creative community for programming to fill all these screens.

[Mark Raudonis]

Here’s my perspective about why “Classic Hollywood” storytellers are going to be less than enthusiastic about VR. Number one: Director’s of Photography: No chance to be a hero here. “Great Cinematography?” Not so much. Framing: Irrelevant. Lighting? Ah… loved the way they hid the practicals.

Editors: Not much input here. Loved the way they cut from WS to WS.

Directors: More like a theater director (Stage). No much of a chance to flex their visual muscles here. More like herding cats than finely choreographed performances.

You may disagree with me, but because VR downplays the contribution of these classic Hollywood creative positions, it’s my opinion that ultimately, it will NOT be embraced by Hollywood storytellers. Therefore, the success of this new format will rise and fall on the influence, acceptance, and creativity of the gaming world.

Just my thoughts.