Hey Rob,
You should also try and post this on the COW’s Social Media forum.
Without knowing the specifics of the case it is difficult to give advice, so this is suggestive only. Once something is on the net, it normally stays on the net. So even if the publisher was to remove the story, it will still be stored on Google servers and elsewhere. If his name comes up top, I imagine that he has a fairly unique name?
However, he should try and get the newspaper to make a follow up on the story about charges being dropped. Alternatively get a lawyer to look over the story and see if he can address the issue of compensation from the publisher and also whoever released his name to the media in the first instance?
Don’t know what your friend does for a job, but he should get himself any job that he can get for now and build up a good reference over say a minimum period of 6 months – I think that most employers will take that more into account, rather than internet hear-say.
In regards to your question of position on the search: Blog, Twitter, flickr, Creative Cow, Nice Facebook page and a LinkedIn profile with loads of contacts. Anything that can get him up in the rankings. Even his own website will do well. It is all about squeezing the “bad” story down to page 4 on Google. Unfortunately, if someone searches for “his name + crime” then he might still be done for – unless he tags all his posts with the word “crime” – which might just have the same undesired effect.
Bottom line is that if he has a good CV, with good references and build up a good network, then he’ll always find a job. But the Net is like nature, you’ll never be able to control it, but you can harness its power for something positive.
My 5 pence 🙂
All the Best
Mads
London, UK
Please do visit our faceBook page here: https://www.facebook.com/MacMillionProductions
Mac Million Ltd. – Digital Media Production
Blog: https://macmillionltd.blogspot.com