Hey Dennis,
I can understand why your are using an Alias for this.
Initially I would just say “NO!” and walk away from that deal. By the time they’ve done a hatched job on your film, there will be nothing left of it. However, they sound like they really want it, and you sound like that you need the exposure and money to get on to your next project – so put your “hard-balls” on and start negotiating:
1) Whilst they are holding on to the rights for your film, you are not able to make any money out of it. That is a considerable loss measured in opportunity costs by the production, and the client must find a way to adequately compensate you for this.
2) Whilst you may not be against the film being reformatted for the broadcaster as this is quite common; you are the creative on the project and it is your work that they want to change. Out of respect to yourself they have two options: a) Pay you to do the cut-down at an hourly rate at a professional facility (Think $250/working-hour for yourself) b) license your selected rushes (at the cost of two cars) and they cut their own programme from that.
3) There are currently NO financial incentive for you to change the title. And doing so would harm your business and career as a film maker, as in that anyone doing a search online and elsewhere will not find your film or you – and thereby not know that there are a full version to purchase. Unless they want to buy you a car, with a pent house flat and a yacht on the side, then this is not in your interest.
As much as commissioning editors and buyers at broadcasters like to put their own touch on things by suggesting “editorial changes”, your situation sounds slightly extreme.
I’ve used capital NO a couple of times in this post. It is a good word to use, and if the said broadcaster is really interested in the project, they will find away to meet your needs whilst satisfying their own.
Bottom-line: No one else will respect your project, if you don’t do it.
All the Best
Mads
@madsvid, London, UK
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