[Jack Jones] “I fully expect other companies, such as Digital Vision and Film Light (they sort of are already), to follow suit with ‘offline grading solutions’ for low cost, before people head into the online grading suite to conform it, watch it back with proper monitoring and adjust the project file where necessary.“
This will next-to-never happen. If the budget is there for a big iron shop, there is no point in taking it there for “tweaks”. This is an insult to A-List colorists. Pioneering a couple of looks is fine, and I appreciate the effort myself, because the conversation is immediate and instant. Aha! This is what you want… let’s go to it.
But where the budget is not there and the auteur needs total and complete domination over every aspect of the continuum… there is no lead-in path to “online”, because there is simply no motivation to do it. Its done, and a producer will reason the money and, more importantly, the time, has been spent. For good or ill under whatever circumstances and environment, the job has been judged “good enough”, probably without much knowledge of what that is,exactly. Trot out the for example, “its only for the net”, argument here if its a justification to look for.
It used to be that the “skill” people attached themselves to the shops that could afford to pay them and continue to amortize the investment in the equipment needed to provide a platform for them. And that attracted the clients who were looking for that experience. But they’re not paying anymore, none of them, at any level.
Its an old and boring argument concerning dilution… but I would find it amazing if an actuary got involved at some point and said, “no more lending” to post-production — it isn’t a business model. There’s too much chaos and NO ROI to support it anymore. What was a reasonable investment even 6 months ago is now obsolete and underwater… How many of the general American population is now in exactly that situation, and what’s being done about it? “Thrown to the wolves” sound about right?
Consider that “top” editors used to try to get employment at top shops, but with the advent of “off-line”, the situation that evolved was: absolutely no glamour or reward to being an “online” editor if all you do is conform and tweak. It takes a special personality to do that, and it is beyond the least creative work in the world; the only challenge usually being how to fix all the mistakes that were made offline.
What exactly is the skillset for an “online” colorist? My instinct plus educated guess, would be –reduced to worse-than-dailies. No, all that poor drone would be doing is grading out the inconsistencies and that’s all. So where and what will the talented A-Listers do? And a big iron shop is going to pay what(?!) a big-iron salary to this person… to do rote work. Better have a really good dental plan.
Starting to get the feel of a real estate bubble to me. I have to wonder as post gets segmented into isolated one-person “democracy”, whether it actually freezes the dialog between strata of production and less creativity is the net result? There is a dictum that you do have to please yourself at some point, but there is also a vast opportunity for “me”-diocrity, that a truly talented team with appropriate tools in a collaborative environment obviously helps to avoid.
jPo
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