I think the theaters need this revenue. They get squat from the box of any film that really sells tickets.
My neighborhood theater just ripped out all of the seats and replaced them with 1/3 of the capacity in easy chairs with swiveling tables.Set in pairs, you can snuggle!
Food and booze is sold too. Ticket prices the same. This is a 16 theater multiplex. Did it to every theater, including the big ones that sat 600 or so. They only seat 150 now. Booze is a real mark up. One drink sold and you make up for 4 tickets from the operator’s point of view. They’ll put big films in several of the theaters. All reserved seating done online. Don’t know if it is working, but hey, they’re trying anything! AMC theater.
Still get the commercials. I did some training for the company that does this business. It’s actually pretty complicated for 2000 theaters. as some spots are regional etc.. Some are even local to a single theater. Mention this add and get 2 bucks off your haircut at Joe’s Barber Shoppe. It works, and for Joe, it was really cheap advertising. Hey, this is America!
Jerry