Jeffrey Gould
Forum Replies Created
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Hi Todd, I recall you mentioning about Sunday’s months ago when I posted a similar question about Plastic Surgeons. I found that practices with multiple physicians are better suited for video, two can be working while one is shooting. But the last one I did, they shut down the office for a week…great experience and free Botox. Thanks for the info.
Jeffrey S. Gould
Action Media Productions -
Thanks Mike, I agree that they need clients as well and since Plastic Surgery is visual, I think video lends it self well. I’m heading to the phones…
Jeffrey S. Gould
Action Media Productions -
Great advice as usual. I have called a few and since I do have a soft approach, I usually win over the receptionist and one led to me dropping off a DVD to her…but they had a marketing company that controlled what they did and I have a feeling they had their own video company. I do have the video’s on my site and on my I phone. I also have a 10″ portable DVD player. When I presented last year, within 5 minutes of watching my previous video, they said “sign us up”. The work is good and clients love us and we usually form some type of friendship after the project is completed…I just need to get my name out there. I will try the mailing. I printed up my own slick using glossy coated inkjet paper. Thanks again Walter.
Jeffrey S. Gould
Action Media Productions -
agreed! that’s how I did this site:
https://www.trendmultimedia.com/ah/Multimedia.htmlJeffrey S. Gould
Action Media Productions -
Thanks Daniel…you mean break up into smaller segments than the one hour they wanted? I guess that would mean making a menu of chapters and links to the SWF’s? If I did it this way, would SWF’s work? Is there a maximum time/file size limit.
Jeffrey S. Gould
Action Media Productions -
Yes, I know about the God complex and an associate of mine also told me about referring to them by first name. He said “you’re a professional as well and on the same level”.
If they would only give me 5 minutes, I could book it. The last PS I met, 5 minutes into the presentation, he said “just book it, how much is it?” The videos I’m talking about are in the 17K-20K range, which honestly is not enough for all I give them. Thanks Todd.
Jeffrey S. Gould
Action Media Productions -
WOW Todd! Thank you for your in-depth reply…as always. I have actually done two long form videos for Plastic Surgeons. These were designed for the waiting room and I also give them 500 DVD’s to hand out to existing and potential clients and at Botox Parties, Fashion Shows. The one doctor said his “add-on” sales have increased due to waiting room clients seeing additional services offered. I also have a short version on their websites. The dr’s also claim that the videos gave them “celebrity status”. I come from a patient education background (video) and always believed that patients are more comfortable and less anxious if they know their surroundings before their procedure…so I try to give them a sense of the practice, staff, personalities, etc…
I agree with all you said and I was lucky enough to have the 2nd practice, actually shut down for a week while we shot. They had existing/past patients come in who were willing to be filmed. I also gave the footage to the local station to use as they wished.
I think you have something there with the competitiveness and I’ve tried that approach with letters a year ago saying “we are contacting plastic surgeons in the area and would like to meet with your first”….nothing came from them. There was one that was interested from a cold call, but they had an agency and the agency didn’t want it. It also helps to find a practice with multiple partners so that you can film one while the others are seeing patients.
What’s interesting is that the last video I did, didn’t really contain any before/afters…but about 20 patient testimonials scattered throughout the video and I think they can be just as effective. You also need to capture the personalites of the dr’s.
You didn’t really address if dropping off DVD’s is a viable option. will they watch it or toss it? Thanks again.
Jeffrey S. Gould
Action Media Productions -
About 10 years ago I got lucky, I had a friend who was a nurse who knew the media person in the hospital and her cameraman didn’t show up, so they called me. Since then I’ve been doing: focus groups, patient education, seminars, award ceremonies, etc… Of course with reimbursements being a problem in NJ, hospitals are cutting back with the these types of projects. If I didn’t know someone, I don’t think I would’ve gotten in.
Jeffrey S. Gould
Action Media Productions -
Thank you very much, mystery solved. I saw Particle II and wondered if it was a replacement…I’ll give it a shot tomorrow. Appreciate it.
Jeffrey S. Gould
Action Media Productions -
Thank you Daniel, that table was just what I was looking for. I searched Adobe, The Cow and Google…guess I was putting the wrong info in. And thank you for the “16” rule as well.
Jeffrey S. Gould
Action Media Productions