We shoot 1080 24p for our commercials. Turn the shutter to the “on” position. In the menu change the shutter speed to 1/48 or 1/50 of a second. This looks great and has a “filmic” look… but it’s still video. 1080 60i looks too much like video or “news” to me. It’s really up to personal preferences.
For output to SD for TV:
We then edit in FCP on a sequence that it’s settings are the format that we shot. We do all our editing and color correction in this sequence. We then nest this sequence in a SD sequence for a graphics pass and final output. We have Kona cards so we nest into a 720×486 uncompressed 10bit sequence. FCP does a great job with frame rate conversions. We dub out to DVCPro via SDI with no issues.
Jeff Bloch
Commercial Production Manager
CBS Television, Sacramento