Matthew,
I’m not to sure what your trying to explain. If you could explain clearer I think I could help. But if I was working on this, and wanted the same end product I would:
1. Create each individual character for the word I would like to animate
2. Line up each character to the spacing I want.
3. Set a position keyframe for each character about 2 seconds into the composition.
4. Set a position keyframe for each character at the beginning of the composition.
5. Move the position keyframes according to the speed I would like the text to fly in
6. Set up a new composition, and add the first composition.
7. Effect the old composition that I placed in the new composition to my liking.
Some effects to play with would be ripple, directional blur, wind current, etc.
Hope this helps even if I didn’t quite hit exactly what you wanted.
Best of Luck
Jason Demek
Editor/Animator/Director
CW21 – Birmingham, AL