James Ewart
Forum Replies Created
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Hello Bill,
So you will have all in sync and then enable four more?
How do you do this exactly please? Curious about this workflow.
I recently completed a 12 camera setup and do many many passes stopping frequently to asses whether I have made the best election or need to add another cut but your way was how I used to do it in the days of tape and makes a lot of sense.
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No such thing as a “just” anybody in my opinion.
best
James
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“still not sure how marketing could have helped folks accept the loss of FCP Legacy”
I think modern, enlightened marketing is about engaging your customers and telling the truth.
We’re going to be winning different clients you and me!.
(Joke..no offence intended BTW)
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Thank you.
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“Yes, absolutely! The resultant lawsuits are for ‘legal’ to sort out.”
I couldn’t disagree with you more.
This is buck passing sales target driven “get the bonus in” short term marketing. It’s not by any stretch of the imagination successful because it is not in the even medium term interests of the company.
Marketing “Hey we sold the units it’s not our fault it doesn’t work”
Product Designers “But we told you it didn’t why did you say it did”
Marketing “Well we slipped it in subtly so hardly anybody noticed but at least that means they can’t sue us”it doesn’t half create a lot of bad feeling though does it. Is that good successful marketing?
If they had been more transparent it would have been far more successful, led to more downloads and nobody asking for their money back and good PR down the road.
I think they could have sold double or treble or more without the ensuing negative publicity resulting from being “economical with the truth”
Good successful marketing would have meant nobody jumped ship to Adobe or back to Avid. Everybody would have been on board helping develop it and it would have been fit for purpose much sooner and driven software and hardware sales higher much sooner.
All about definitions probably. And possibly cultural divides.
cheers
James
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Your definition of success is fatally flawed in my opinion.
Getting people to ‘download software’ not fit for purpose is not successful marketing. One should not measure the success of a marketing campaign in such short term timescales.
If Ford launched a car and the marketing material resulted in loads and loads of sales but none of the cars were actually road legal would you call that successful because the marketing led to lots of short terms sales?
I wouldn’t.
Apple’s level of commitment to FCPX and the professional market is still pretty uncertain. That’s all down to poor communications and marketing.
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“That’s the one thing they got right: easily the most successfully marketed software launch in company history.”
If you go by the saying that all publicity is good publicity you would be right but that idiom just isn’t true. Yes it was being talked about but the context was almost entirely negative and the software is tarnished by its terrible launch (and marketing of the launch) to this day.
I don’t see how you can all that successful. “Newsworthy” maybe. But that does not equate to successful marketing.
It would have been much better to have been totally transparent about its state of development from a marketing point of view. The result of failing to do so was to disenfranchise very loyal customers.
The only honest thing was Larry Jordan letting it slip that “the software is not ready for professional use” at the seminar. Nothing in the marketing material of equal honesty if I recall correctlyI wonder how many Premiere users switched in the year to two years since FCPX launched? Or to Avid. To many it was a knee jerk reaction. The professional community started thinking Apple had turned its back on them. Clearer more effective transparent marketing could have prevented that.
Then Adobe stepped in and offered half price to anybody moving over from FCP7. Now I think that WAS good marketing.
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“did you try compound clip ?”
Um no…does that get rid of the little audio edits you can occasionally hear?
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when I apply colour correction in angle editor I see it in Multicam sequence