“Like marketing spin? Somebody will pick it up as Lenovo did IBM but new decision makers may make new decisions. They lack of profitability is sweeping the PC industry.”
Yes, just like Lenovo. The lack of profitability is a result of the cheap availability of off the shelf parts. Tell me why this is bad for an independent editor?
“HP is (was) the LEADING PC manufacturer and the HP Z series popular powerful desktops amongst “professionals.” Sure you can move on to another PC…Just like you can move on to another NLE.”
No, it’s emphatically NOT just like moving to another NLE. There is no learning curve, there is no cost, there is no downside whatsoever. Yes HP was a large maker of high end workstations, along with Dell and a few dozen smaller companies like Boxx. Now HP sells it’s computer division to someone happy for the smaller margins — in what way is this similar to the Apple/FCP massacre?
“Given the shrinking market for desktops and the niche market for “professional” NLEs one might end up right back at Avid with turnkey systems. Keep in mind that market is, relative to the broader market, getting smaller and less profitable.”
Yes, I’ll worry about this ten years from now. Until then, I figure the PC workstation market is a good deal more secure than the Mac Pro market. I like my chances in an open market, not at the whims of a single manufacturer, especially one with bigger fish to fry.
“Apple may be further ahead of the curve for most people’s “comfort zones” but given how things continue to shake out in the industry, I think they’re heading in the right direction…even if some may not see it for a couple of years.”
Apple is not further ahead, IMHO, they are now further behind, dragging their product line up a blind alley, like the marching band in Animal House, blindly following the shiny baton no matter where it goes. Meanwhile the editing industry has moved elsewhere.
Herb Sevush
Zebra Productions