[Herb Sevush]

[Craig Seeman] “I find it odd that TV and Film is heavily dependent on Avid which apparently hasn’t been able to make money (get out of the red) for five years and counting, with that industry’s heavy dependence. So if TV and Film can’t support the one NLE company they depend on, it would be odd to base a business model primarily on those industries.”

As you have so often stated, Avid’s finances are not linked to it’s software. It’s financial problems are not necessarily an indicator that it’s software isn’t profitable or sustainable.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Craig Seeman] “If moving on doesn’t resolve the anger then the thing that lingers is a poison, a cancer. “

Cancer might be pushing it a little hard – more like a carbuncle, or crotch rot.

[Craig Seeman] “It may be they genuinely fear the potential popularity of FCPX in certain post workflows even if it’s a couple years down the road. Whereas some of use will be veterans, others fear they will be tossed into an alien and distasteful environment.”

Oh yeah, we’re terrified you’ve got the edge on us with a program you praise for it’s ease of learning. Next we’ll be frightened of Imovie as well.

[Craig Seeman] “Maybe they fear that the broadcast/feature film niche is finding it harder to sustain developers with Avid having a tough time of it and Apple clearly taking a different approach to the industry altogether.”

There are more new NLE’s coming to market than at any time in recent memory. They come in 7 flavors now, not counting Smoke and Legacy, which is sorta, almost, still on the market.

[Craig Seeman] “It may be they trusted a business when they shouldn’t have.”

Mostly this.

[Craig Seeman] “If it’s simply “trust” then these editors must never have experienced this in their past post history (where such costs would have been much higher).”

In my case it’s specifically worse because of previous experience. I chose Apple and FCP precisely because I thought it was the safe place to be. Foolish, but there you have it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

I wonder how well attended this session will be:

“20 Best Cutting Edge FCP Tips In 60min”

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Bill Davis] “Because it’s what a small sub-section of the small sub-section of professional editors want, but not what Apple feels it needs.”

But Apple themselves have said otherwise. Apple says they want to make a product for the TV and Film industry. So, Bill, are you saying that Apple is actively lying to us? Is that your position?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Bill Davis] “Art is both completely correct…and, IMO, completely stuck. As an individual editor, he needs to jettison X and get on with his life.”

Bill, your constant refrain is that FCPX is targeted at the new “content creators” and that traditional “complex workflow” editors should look elsewhere for a Legacy replacement. While I personally agree with you on this point (the difference being your happy about it and I’m not) don’t you find it odd that Apple doesn’t publicly agree with you? Don’t you find it odd that Apple claims X will have all the functionality of Legacy and that it will be appropriate for the TV and Film industry? This has been Cupertino’s position since they released X, with the admonition that we would have to wait for third party developers to supply the missing pieces.

Much of the fury and antagonism on this forum would vanish if Apple simply restated your position as their own. Why do you suppose they haven’t?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Andrew Richards] “There isn’t room in the market for another general purpose NLE.”

With 6 other general purpose NLE’s already on the market, aside from Legacy, there wasn’t room for FCPX either. A product makes it’s own room.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Andrew Richards] “A lot of editors wanted FCP8, but without Apple subsidizing development with Mac sales, how much would it cost? $5,000? $10,000?”

I might put up the 10K if it was an investment in a co-operative company making the software, and not just a license.

At the demise of *edit a number of edit*ors started putting together just such a co-operative and approached Autodesk about buying *edit. After stringing us along for a few months they refused to sell, to us or anyone else, not even to Pinnacle who was apparently interested at the time. All of which explains my abiding love for Discreet Autodesk.

With a few million Legacy seats in play, I’d guess a fairly large co-operative group could be put together to license UI and other property rights. I’m quite sure Apple would never sell.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

$2500. Today. Possibly more, but I’d have to believe in it’s viability.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Chris Harlan] “Infidel! He will arise in a rainbow over Cupertino to usher in the modern world AS a MacMiniProIpad that shoots thunderbolts.”

Oh, forgive me, father of all hanging fruits. I am not worthy, I am not worthy …

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Craig Seeman] “Yet I think madding crowds will steer the conversation into the lack of trust for Apple.”

As opposed to others who bow and pray while facing west to await the Steve Jobs resurrection on the third day of the third month, when he will arise in a rainbow over Cupertino to usher in the modern world with a MacMiniProIpad that shoots thunderbolts out our collective ass, attaching us to the internet through a gaseous ether that constantly renews a never ending RSS stream of eternally unfinished media bulls**t.

Or something like that.

I guess I’m just channeling Aindreas at this point.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf