Herb Sevush
22
COW Coins
20
Premiere Pro Coins
Forum Replies Created
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[Chris Harlan] “Oh, yeah Bill. When Herb calls you on faulty reasoning, you slide into “a guy just like Herb…” Classy!”
Thanks for the support Chris but it’s OK, I feel it an honor to be Bill’s iconic Boogey Man.
Here, let’s try it out:
Boogedy boogedy boogedy!
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “I suspect that a guy just like Herb was shaking their grizzled noggin at Jeff Bezos when he told the Angels that he saw a long tail play that required long delays in “monetizing” pushing books on-line. Amazon was willing to lose millions for years to be ready with the systems scaled and ready to go when e-commerce finally took off. “
He might be “just like me” but he wasn’t me. I “got” Amazon right from the beginning, started using it in ’97, wrote my first review there in ’98. Brilliant concept, love it, use it for everything.
Using the net to create a virtual community who then create content for the domain, at no cost, and then monetizing either the content or the user base is something I understand. However, trying to monetize self made non-branded media content is something I don’t get.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “We simply could not disagree more about this.”
Correct.
[Bill Davis] “This part of the conversation was started by my noting that my kid came in to my room all excited by that Burning Man video. By the time I found out about it, he’s probably text-messaged a link it to a dozen of his friends – and had posted a link to it on his Facebook page.”
And I sent it to my girl friend, and she loved it and I’m sure she passed it on. OK, so now show me how to monitize that. I work with some very smart producers and content creators and they’ve been trying to figure out how to avoid the necessity for going thru the broadcast pipeline for years and not only can they not figure it out, nobody has. Yet.
[Bill Davis] “Have you been sleeping?”
Whenever possible.
[Bill Davis] “Havn’t you read how Louis CK just raked in six figures in about 24 hours by using social media to distribute his self-produced (and self edited in FCP-Legacy) content?”
Yes, I know about Louis CK, who has been a comedy central staple for years with multiple broadcast shows to his name. You have just proved my point about how necessary “push” media is to the “pull” media market.
In order to make your argument you have to name one, just one, successful media project originated and marketed solely on the internet without reference to an already established broadcast name.
In fact the reverse has happened a number of times – an internet sensation (Justin Beiber) uses his internet reputation to attract broadcast producers who help make him a successful broadcast entertainer. As always the money comes from broadcast recognition, without that recognition there is no money. Now once you have that recognition you can use the internet as one of your product streams, no problem. But you must have broadcast recognition first, every time.
[Bill Davis] “the “big reveal” at the end of the show to thank the troops for generating great results in difficult economic times was a shiny new iPad 2 in everyone’s gift bag. And those suckers can watch the Burning Man video on YouTube EASIER than they can sign-up for a service that gives them access to hollywood content.”
I’ll bet you dollars to donuts they were watching either network sports or broadcast movies and programming long before, if ever, they watched the “burning man” video.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “Hocus Pocus means magic. Nothing magic about a Justice noting that OTA broadcast — which was the heart of the broadcast industry relatively recently in history “
Fine, have it your way, you weren’t using Hocus Pocus, you were being misleading and dissembling.
The “relatively recently” has been at least 20 years, and no one on this forum is using the term “broadcast” to mean OTA. Your misuse of the word broadcast is exactly analogous to the misuse of the term “Pro” by others that bothered you so much. Yes, OTA broadcast is in decline, and NO, broadcast audience’s are not shrinking, they are growing every year.
It’s too bad your envy of those working in broadcast keeps making you try to come up with faulty arguments promising it’s demise, but it ain’t so, just check your TV listings.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “but at the core, the translation from the “it’s in the theaters or on TV tonight, so those are my choices” (roughly PUSH) to the modern “what do I choose to watch right now” (PULL) content distribution is going to disrupt everything.”
The problem with that theory is that the only things people want to PULL are programs that have been marketed, advertised and culturally “authenticated” by the PUSH media. That’s the true meaning of “broadcast” – produced for and marketed too the largest swath of possible viewers using the information pathways long established for them – movie reviews, TV promotion, etc, etc.
The simple appearance of a movie title on a theater marquee delivers more punch than all the internet advertising and viral blogging you can invent. And unlike music, even an indie film can’t support itself with the downloads of even 10,000 loyal supporters, let alone next year’s Avatar or HBO mini-series.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Franz Bieberkopf] “It isn’t clear to me (nor, from what I’ve read, anyone else) how the distribution issue is going to evolve.”
There are a lot of pretty savvy business people scratching their heads over that one, and they’ve been scratching for a long time. I’d be more than happy to invest my life savings with anyone who can figure it out.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “the Supreme Court debated whether policing curse words and nudity on broadcast television makes sense in the cable era, one justice suggesting the policy is fast becoming moot as broadcast TV heads the way of “vinyl records and 8-track tapes.”
His words, not mine.”
Nice semantical hocus-pocus. The supreme court is discussing over-the-air broadcast regulations, while on this forum we consider all cable channels as part of “broadcast”, as you well know, so of course this comment by one of the Supremes has no bearing here. But nice try sliding it in.
And I defend your right to use any sign off you wish. Period.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Walter Soyka] “For the sake of completeness, I’d be curious to hear about the workflow from his file masters to HDCAM tape at the external post facility — especially if a legalizer is used.”
Should I infer that you are not all that fond of legalizers?
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Dennis Radeke] “Adobe Premiere Pro cannot play native DNxHD MXF files due to Avid’s licensing. We can however playback QT rewrapped DNXHD.”
The Sound Devices Pix 240 records QT wrapped DNxHD so that should work fine.
On this other issue of ProRes and PC PPro, I was told that ProRes is not one of the file types optimized for the Mercury engine and that it is not as efficient as other file types, such as QT DNxHD, in PPro. Is that true?
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Frank Gothmann] ” I have not experienced any kind of slowdown in either MC6 or PP with Prores material on the PC side at all.”
I need to edit 5 to 6 streams of multicam for my work and I was told by a highly respected PPro and Avid systems integrator that ProRes does not run at full speed on Adobe’s mercury engine, it will run but not at full speed. For somewhat different reasons it also isn’t efficient on the Avid and transcoding to DNxHD would give me the bandwidth I would need. It probably wouldn’t matter if I didn’t work in multi-cam, but I do and apparently it does. If you have some ProRes files and care to do a multi-cam test I would love to hear your results.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf