[Herb Sevush]

[Craig Seeman] “I’m speaking specifically to the Mac market.”

As an aside to the slowness of market penetration I went with my wife to the Apple store a few weeks ago, she bought a new Air and I was looking for an external drive for her and figured for sure I’d get a Tblt drive. There was one model for Tblt versus about 5 for USB3 and it cost 3 times as much, although to be fair it was twice the size. I was shocked at the lack of development for Tblt peripherals and this is 2 years after they came out.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Craig Seeman] “But you offer no reasoned refutation.”

Was waiting for you to ask.

[Craig Seeman] “I doubt you’ll see much in the way of Mac GPU cards for example.”

So what. The market for Windows graphics cards must be at least 4 times the size of the Mac market, if model types are any indicator.

[Craig Seeman] “Given Apple’s penetration into the Post market, it seriously cuts into margins for many developers of cards. “

The Post markets impact on graphics card development I would imagine to be quite small, if not totally insignificant. Gamers push the market, CAD pushes the market, 3D modelling, most of which is not done on Macs, push the market.

[Craig Seeman] “Any card that doesn’t need 8x or 16x will probably have Thunderbolt versions.”

But GFX cards do require 8x and 16x. And Thunderbolts impact even on 4x and below is felt only on the Mac side of things. Thunderbolt is not exactly wowing them in PC land. The HP announcement being a good example – a PCIe card (those things that are not supposed to be developed any more) for a Tblt port, which leaves what, another 5 PCIe slots, or is it 7, to develop for.

[Craig Seeman] “One can look at companies like AJA and Blackmagic and see expansion of Thunderbolt devices.”

Yes, new markets lead to new products. That doesn’t mean the old markets have gone away.

[Craig Seeman] “The demand on the Windows side isn’t going to change much”

Stop right there. How does that reconcile with your earlier statment:

[Craig Seeman]“There’s not likely going to be much R&D on the PCIe card side of things from hardware developers as they continue the shift to Thunderbolt.”

When the windows side of things is the majority of the PCIe market?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Geoff Addis] “Perhaps this will answer your question …”

Considering that the entire article is devoted to ingest and organization and not a single sentence to editing, finishing and delivery, I don’t think that article will do for an answer. Unless your an assistant editor.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Craig Seeman] “There’s not likely going to be much R&D on the PCIe card side of things from hardware developers as they continue the shift to Thunderbolt.”

That is a highly questionable statement.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Michael Phillips] “as many folks will add PICe cages to their Mac to support more slots”

Difference being that adding PCIe through expansion does not give you any 16 lane possibilities, limiting your use of additional GPUs.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Chris Kenny] “only offering a single port is not especially impressive.”

Is there any reason to believe that you couldn’t use more cards if you needed more ports? Also under what configuration would you need more than 1 daisychaining Tblt port if you also have multiple PCIe slots available?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Alexandre Brandt] “I’m trying to open a Premier Pro CC file in CS6”

You can’t do this. CC PPro is not backwards compatible to CS6 and never will be. Backwards compatibility is only available in a few CC APs, like AE for instance.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Craig Seeman] “HP Z series should be interesting given they’d have both Thunderbolt and PCIe slots.
For those mixed system shops this should help since one can move Thunderbolt peripherals back and forth now.”

Thunderbolt for what it’s good for, PCIe for what it’s not. It’s always better to have options, an idea that neither Apple nor Adobe seem to be big on.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Bill Davis] “For example, when he hijacks her Facebook page and is about to post the “huh?” – you’ve got to KNOW that the next click is much riskier than all the ones before it. The editing can’t build tension like it does if tha’ts not evident to the viewer. And the only way you know that is if you understand the context of what’s happening in the various windows.”

OK, agreed, like any film you have to have some idea of the context. But less than you might think. I’ve only heard about chat roulette and I don’t facebook, but even without that specific knowledge the filmmaker clued me in that the “huh?” was a big deal, even though I’m not sure why. Audiences always need less information than we think – it’s why night scenes always work so well, the less we see the more we can imagine.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

But I thought that HP is leaving the computer business.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf