There are no rules and you should just make it feel right to you. This is how you’ll get gigs YOU want. Make it what you think others are looking for and you’ll always be doing work other people’s way.
My online reel is less than 2 minutes. It’s just bells n whistles and show NO story-telling talents at all. When entertaining longform, documentary, non-scripted or reality clientele, I send em to some shows I’ve done. I don’t see that as lazy, I see it as cocky.
and that’s the point.
