Disarm em. I am very laid back and have no problem calling even the highest of execs dude. I explain we’re just having a conversationa nd as you have found, oftena drink helps em with that. When I can, I talk them out of dogging their video with their presence rather than with some talent but as you know, you can sense when not to play that card. When you sense that, man, don’t go against it.
Don’t hesitate to bust a take and tell em why. Their hands have to be natural…again from that we’re just having a conversation thing you told em in the beginning. Have fun… so they will too.
Dont yell action or speed or anything else that will serve no other purpose than freaking them out. Don’t overdo the production. Lights, booms, and people not required only add to their anxiety. A dude with a camera is far less intimidating than a tv crew. What the “uh”s and the “ya know”s. You can edit these out if it’s a vo but if they are doing standups and doing this, you have to ease them into not doing it. Set em up if you need to. Ask a question and let em answer to create that very conversation you are telling them you need. Lastly, good enough won’t be good enough later. You too will get frustrated and it’s easy to say we’re fine when ya aint. Don’t. Tell em it was perfect only when it was or they will just keep doing the wrong thing.
