[Greg Janza]

[Brett Sherman] ” It seems the biggest hesitation you faced in exploring FCP X was resentment from the roll-out.”

Just to clarify, for those of us who had established freelance careers when FCPX was introduced it made absolutely no sense to waste any energy learning and adopting FCPX. In my market no post house even considered converting to it and so over time some freelancers started dabbling in it on their own but from a purely business perspective there was very little upside to learning it or incorporating it into a real workflow.

Fast forward to the present and now there’s firmly entrenched systems in place at most facilities and also with freelancers with their own systems so once again there’s very little motivation to use it if you are well versed in another NLE. In my case I learned it for the sole reason of taking on a job that was offered to me. I like FCPX quite a lot but looking at my work as a business there remains no viable reason to move towards a FCPX workflow.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

I agree Steve that MBP’s have been the gold standard but as with the rest of their product line I think that too will be a thing of the past. When it’s time to replace my MBP, I’ll be looking at PC laptop alternatives.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

[Bill Davis] “But hey, if someone wants to slow their work efficiency and be less productive because the folks who make the faster software hurt their feelings – I’m clueless as to how to address that.”

You should’ve had a career in advertising or politics with your talents of spin. That comment is plain nonsense.

Can I trust Apple to actually have my back? Hell no. The original FCP7 to FCPX transition debacle shows that.

Is there a compelling reason to stay with their architecture? no.

Are they developing computers that are superior or faster? no.

Are they worth the added cost? no.

Apple didn’t hurt my feelings. Instead, their actions were the catalyst for thinking in terms of “why remain an Apple customer?”

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

Before Premiere Pro’s rebirth a few years ago it was a completely janky product that was rarely used by any real professional.

So on the plus side, it’s come a helluva long way in that it’s now the dominant NLE. But it certainly has room for more improvement.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

Without a doubt there would’ve been no resurgence by Adobe and I’d probably still be cutting on a mac. So in reality, things worked out better.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

[Tony West] “They want you to have “Their computer” with you at ALL times.”

Oh I get it Tony but I’m referring to the computers that we use professionally to create content. And if you use your iphone to edit and create videos for clients then you must be way ahead of me.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

One of the biggest mysteries of this forum is the continuing dedication and support for Apple. There was a time that the devotion to the company was justified because they were creating new and exciting technology and their overall product line was superior to the competition. But that’s simply not the case now.

Also, one of the scariest things to me is that Apple cannot be trusted. They’ve shown over and over and over again that they will do absolutely anything they deem necessary to streamline or reinvent their products. The company’s callous lack of concern for it’s user base is legendary. But yet, people keep on keepin’ on.

This is just my opinion but among the industry professionals that I personally speak with in my area, the abandonment of the company is definitely a trend on the rise.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

[Bill Davis] “Your phone – ain’t just your PHONE anymore.”

I completely agree Bill. It indeed is a transformative device. The idea is to simply point out that making computers and software programs is a secondary priority for the company. The real revenue drivers for Apple are the phones currently and potentially the television content in the future.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

[Charlie Austin] “A billion $$ to create content is… not insignificant. :)”

I completely agree. Apple wants a piece of that content pie and I don’t blame them. Content is king. But all the more reason to no longer consider them a computer company.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Greg Janza]

It sure seems like Apple is primarily a phone manufacturer. I know it seems a bit odd to classify them as such but that’s in fact what they are.

I

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles