[Tim Wilson] “We weren’t doing well enough. We needed to do better.
And they have.”
Thanks for sharing your perspective as someone who used to be inside the ropes.
I think it’s worth noting that Avid as an editor was for so many years the absolute gold standard. I still believe that it’s the fastest editing interface although the caveat is that you need to be an expert on it before the speed of it truly reveals itself.
What’s notable about your thoughts is that you add the comparison to Apple and from my perspective Avid and Apple are similar in at least one regard. Both companies had a dedicated and loyal video professional user base. But each company made strategic moves that ended up alienating a sizable percentage of that professional user base and I’d argue that as a result both companies have permanently lost a significant portion of those users.
If Avid is in fact trying to right the ship and once again make a superior product then hats off to them. I happen to fall into the category of folks who were loyal to both Avid and Apple but as the NLE marketplace encountered seismic shifts and advancements in the last several years both companies struggled to show their relevance within the niche professional video market and that then led to my and many other professionals’ abandonment of their products.
I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles