Greg Janza
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COW Coins
1
Premiere Pro Coin
Forum Replies Created
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Export an xml of your sequence. Open a new Premiere project, import your xml and then do your exports.
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The marketing juggernaut of camera manufacturers has helped create a lot of misinformation about acquisition formats and the use of these formats in editorial.
H264 media should always be transcoded to an edit friendly codec-i.e., Cineform, Prores or DNxHD/R.
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This is extremely easy. Upload your video to Rev.com, order up captions. You will then receive an SRT file. Open the SRT file in a text editor, copy and paste to word.
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Fascinating. I used to cut 48 min television shows and now I work primarily with 120 secs or less pieces and I find the shorter format much more rewarding. Don’t get me wrong though, making hour long tv shows flow and entertain was also monumentally challenging.
I find getting to the essence of a message or concept in such a short amount of time is extremely efficient and often it is received very well by an audience.
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I think I understand why you want to differentiate between things that fit into a definitive story structure and other items that, while potentially being extraordinarily engaging to a viewer, may not technically be stories by this defined standard.
I say I think I understand it because I do think that in dramatic filmmaking the story structure is everything. And when people get it wrong it’s highly problematic.
It may also be a simple case of apples and oranges when talking about storytelling in different forms of video or film but I think too that the differentiation isn’t essential when analyzing the overall effectiveness of a video.
The most important questions to me when watching something are: Did I connect and engage with the piece on an emotional level? Did it move me in some way? Did it change how I think about the subject or at least cause me to re-evaluate how I think about the subject?
If I answer those questions in a positive way then the filmmaker has successfully taken me on an emotional journey and in my mind that journey occurs through the art of storytelling.
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Great thoughts Simon. We completely diverge though on what constitutes a story.
At it’s core, storytelling involves connecting with other humans on an emotional level through the collective human experience.
I would say that the Nike piece tells a sweeping and epic story of the history of bias against women in sports and their long-term fight for gender equality. The Nike slogan is only a mere tag line to the larger story.
Stories are inherently emotional journeys. The best stories should sweep a viewer off their feet and completely engage them in the journey. Each and every time I watch that Nike piece I go on that same emotional journey. To me that’s a story told very well.
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[Simon Ubsdell] “Story is more than a line between two points – it’s a line between several points. It’s a structure – not a rope.”
And that’s what makes advertising all the more impressive. A story told in with extreme efficiency.
Would you consider this a story?
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I hear what you’re saying Simon. I don’t necessarily differentiate between traditional narrative storytelling and short form of advertising storytelling.
To me, any time you’re taking a viewer on a journey from point A to point B you’re telling a story.
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Yedlin’s findings in his exhaustive resolution analysis continue to be the definitive statement on the issue:
https://ascmag.com/articles/a-clear-look-at-the-issue-of-resolution
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