Franz Bieberkopf
Forum Replies Created
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[Bret Williams] ” The only thing it’s missing is motion integration and a good multi cam.”
Bret,
I’d wait to make a full assessment.
Audio, for example, looks pretty basic in the videos that are available.
Franz.
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[Jeremy Garchow] “$50/mo for a giant wad of application that I don’t even download seems unnecessary. Adobe has room to wiggle, they’ve made that obvious with photogs. There are other ways to monetize CC without having to pay monthly/yearly for a lot of applications I will never use, and a few I use rarely, and a couple I use consistently.”
Jeremy,
Yes.
Then there’s this:
[Al Mooney] “…. if you don’t want to buy our products, just don’t buy them. And, you know, SHUT UP.”
Franz.
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[Steve Connor] “… because that bloke said so.”
Steve,
I’d agree we’re better here at sorting out intentions and effects than designers.
I did find this bit, though, which is revealing (in a sort of obvious way):
“I was there for six years, and the whole time I was there I was working on Final Cut Pro. We started out as the darlings of Apple. Over the course of six years, I watched the stock go up 20x, but it wasn’t because of Final Cut Pro. So, I was able to sit back and watch the rise of the iPod and iPhone.”
https://mashable.com/2011/08/23/posterous-sachin-agarwal-interview/
Franz.
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[Oliver Peters] ” The storage amount comes from various Avid comments. Philip Hodgetts has also dissected this info from their reports and has stated as much in blog posts.”
2011 Earnings (linked above)
“Sales of video storage and workflow products accounted for approximately 21%, 18% and 16% of our consolidated net revenues in 2011, 2010 and 2009, respectively.”
Franz.
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[Tim Wilson] “So yeah, there are a million X’ers, 2 million Legenders, 3 million Aviders, etc”
[Charlie Austin] “As you point out, that those 1-3 million are – possibly – mostly the same people.”
Tim, Charlie,
Yes. Well this is sort of my point, and I think this answers my original question in aggregate if not specifically.
… these are the same kinds of users that were (and are still) using FCP 1-7.
Franz.
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[Oliver Peters] “Likewise, the majority of revenue that is generated by Avid is through the sales of shared storage.”
Oliver,
You and Craig have both expressed this opinion before and it’s wrong according too what I’ve read.
Their most recent filings, for example (2011) are in line with the claim that the revenue breakdown is 40% Video, 40% Audio, 20% Services.
Do you have a source?
Franz.
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[Oliver Peters] “1 million FCP X units sold.”
Oliver,
Is this new info? The Larry Jordan link claims “installations” which would seem to imply demos as well.
[Oliver Peters] “Avid stated there are 3 million users of SOME Avid product. This would include all versions of Media Composer, Pro Tools, storage, Interplay, Avid Graphics and Sibelius.”
Source?
Franz.
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One of the main themes in this forum has been the underlying shift in focus of Apple with FCP X: that they forsook the “niche” professional market and sought a wider user-base.
https://forums.creativecow.net/readpost/335/7132
(June 2011)
[Chris Kenny] “Apple did this because they think it’s better. They think it will get them more users in five years than implementing the standard generic multi-track timeline and bins approach.”https://forums.creativecow.net/readpost/335/21678
(Nov 2011)
[Phil Hoppes] “… once again, technology has significantly lowered the barrier of entry to making your own movie, allowing a significantly larger user base of movie makers, who simply won’t follow the previous traditional methods used to create a movie. They want to work with more media, do it faster and do it cheaper.”https://forums.creativecow.net/readpost/335/19418
(Nov 2011)
[tony west] “Randy Ubilos, who created Premiere Pro left and ended up making FCP X … You have to expand the base to sell to. Apple has that part figured out.”https://forums.creativecow.net/readpost/335/38697
July 2012)
[Bill Davis] “I think Mr. Ubillos’s original approaches to these things focused on a tool that worked better, for more editors, than any one else’s solutions. …That’s precisely what I think he’s done again with X. Designed a great tool for a new era of content creation and consumption. … In part because he wasn’t overly blinded by what a minority needed – but rather started with what the majority of editors actually needed, then added additional “high end” features once the core was correct.”https://forums.creativecow.net/readpost/335/42405
https://forums.creativecow.net/readpost/335/42450
(Oct 2012)
[Craig Seeman] “Ahh the shrinking of the size of the TV Broadcast/Feature Film niche compared to the overall video post industry which actually is growing faster in other areas.”
[Craig Seeman] “Overall video production is growing rapidly. TV/Film may even be growing. I believe they are a smaller piece of the pie though as other forms of video are growing more rapidly. I think this is impacting what a “facility” itself is (or at least how technically constituted).”https://forums.creativecow.net/readpost/335/44553
(Nov 2012)
[Bill Davis] “Right now the focus of X is on evolving into the finest “personal” editing program it can be – NOT the finest “facility” editor it can be. I firmly believe more enterprise capabilities will follow (precisely as they did in Legacy) … Your view isn’t wrong at all. It’s just coming from a type of editing seat that is still important, but less and less the “average” one any longer.”One million in 3 years seems “disappointing” to me (to quote Tim) – it seems clear that that 1 million FCP licences are not making any significant contribution to Mac sales, though I suppose some fraction of those users are going to buy new Mac Pros. But I’m wondering, in light of the announcement of 1 million users at the 3 year mark, does this change the perception or interpretation of success on the issue of a broader user base?
Does 1 million users support the idea that Apple is achieving a wider, less specialized user base outside of facilities and traditional ‘professional’ enclaves?
Franz.
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[Marcus Moore] “So what I get from that is that he’s saying 2.5 million total seats in use regardless of version. … the 1.8 million CC subscribers number is current”
Marcus,
Your math implies total sales of Premiere + CS 1-6 + CC subscriptions as of Sept 2012 totals 2.5 million though, which is implausibly low.
He’s vague, I agree. I think he’s likely counting CC downloads of Premiere (not everyone has to download it) + CS purchases.
Franz.
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[Steve Connor] “Agree, considering the industry wide resistance against it I would say 1 million is a good number.”
Steve,
Isn’t the general consensus that they were less interested in “niche” workflows, and more interested in software with wide appeal?
Franz.