[David Lawrence]

[Jim Giberti] “My frustration with Apple is specifically because I have a hard time balancing the “professional” aspects and the “severe limitations” in day to day use.”

Seems to me, the reason these discussions about whether FCPX is “professional” or not keep getting bogged down is because they mix up two very different “professional” needs:

1) technical
2) workflow

FCPX incorporates many high-end technical specs. 4K playback, broadcast monitoring, multi-cam, etc. are all features that exceed the needs of typical consumers.

In terms of specs, FCPX is clearly “professional”.

On the other hand, FCPX’s workflow flexibility is currently very limited. The timeline model is rigid and incompatible with every other professional system on the market. The audio UI feels like an afterthought at best. Exchange with other programs is improving thru 3rd party tools but there are still many holes.

In terms of workflow, FCPX is has a long way to go before it can call itself “professional” in terms of collaborative workflow and industry standards.

This to me is the crux of why FCPX seems so ambivalent — it wraps high-end professional technical specs in an oversimplified package that doesn’t give advanced editors the control and flexibility they need to do their jobs.

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[David Lawrence]

So excellent. Thanks for posting, Chris.

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[David Lawrence]

[Jim Giberti] “If they hit it out of the park, and I hope they do, I’ll be an immediate adopter. We already have a few Creative suites and I’d immediately upgrade to the broader suites.”

Well said, fingers crossed.

[Jim Giberti] “My question to Shane is, how do you know it’s lacking in some of the FCP7 features when it hasn’t been released yet?”

I thought Shane was referring to the current version, not CS6. Unless there’s something he’s not telling us. 😉

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[David Lawrence]

“Some people call it Final Cut Pro 8”

LOL, I really really hope so. Great video!

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[David Lawrence]

[David Roth Weiss] “Seems like that laser is burning a lot of people as of late. :)”

True that. And one could argue their design focus is getting soft in the UI department as well.

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[David Lawrence]

[Jeremy Garchow] “A smart hardware company with a money making formula that’s just good enough to peddle that hardware.

You don’t have Apple without the hardware.”

Apple is a user experience company.

Hardware is a piece of it. Software is a piece of it. But in the end, both are focused with laser-like intention on delivering the best possible user experience. Period.

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[David Lawrence]

[Craig Seeman] “Do you really thing FCPX won’t have a noteworthy portion of the market in 2 years when people are faced with upgrades assuming they want to take advantage of FCPX’s state at that point. That you are so certain that FCPX user base will be insignificant underestimates Apple’s FCPX development capabilities especially given the current speed of development.”

Given the abysmal overall quality of FCPX to date, I wouldn’t bank on the development capabilities of the current Pro Apps team. Don’t forget that while FCPX was released only eight months ago, it’s been under development for probably at least two years longer than that. Apple needs to get Pro Apps quality control in much better shape if this software is going have any future.

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[David Lawrence]

[Jeremy Garchow] “If there’s a positive to this, this is what Beta testing brand new software is like.

Apple is showing the world what it means to beta test.”

I think calling this beta software is overly generous. The data corruption described by Jim and others is simply unforgivable in professional commercial software. Imagine if Oracle launched a new version that randomly nuked the client’s DB. No question it would be recalled immediately. These are alpha level bugs at best. It really seems like 10.0.3 is unfit for release.

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[David Lawrence]

[Jim Giberti] “Say what you will, but I’ve never experienced this level of damage or instability from any version of any program we’ve ever run.”

Sounds really scary, Jim. I hope after you’ve gotten caught up and rested you’ll call Apple and talk to someone in product support. They need to hear from you directly, not thru the feedback form.

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[David Lawrence]

[Jeremy Garchow] “Ironically, 10.0.3 has been the most unreliable for me.

I really want to like this software, I really do, but I can’t use it like this in a real world setting, so for now we wait and test other NLE’s while making money on FCS3.”

I wonder if anyone’s checked in with Evan Schectman lately? 😉

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