Johannes,
there are several issues!
first of all: your projec-settings have to be set correct. should be PAL MPEG2 and AC3 dolby digital audio for DVD.
if your assets wont match the project/transcoding-settings they will be transcoded to whatever is set in the settings.
assets should be encoded prior authoring within encore using adobe media encoder.
NOTE: allowed assets are only MPEG2 elementary steams (.m2v) or dolby AC-3-files (.ac3)
2nd NOTE: if your project-settings have been set differntly you wont be able to switch them back, you need to create a new project and start from scratch.
3rd NOTE: if your source-material is HD, you should downscale to PAL SD first prior encoding.
you also might be awared of media-quality! only use high-quality DVD-media like verbatim (AZO) or taiyo yuden.
cheers
danny