[Ron Lindeboom] “I think that it really needs to come down to about ONE MINUTE long, max.”
I’m going to veer a bit off-topic re: a specific reel, where bunches of other folks are adding value. Here’s a general observation about reels….
We ran an article about many of these issues in the Cow magazine a while back that I need to get around to reprinting online, and this was the overwhelming consensus: one minute, tops. I saw one effective reel that was 90 seconds, but that was it.
In another article from the magazine, one producer noted that her reel was an excuse to get people into the rest of her website….where she had at least a portion of every single project she’d done.
Her reasoning was she had the work. Web storage and bandwidth are cheap. People will watch what they want to, and not watch the rest.
She also found that most people watch up to a couple of dozen, and some people said they watched all of them (over 100 at that point, I think). In any case, the typical stay at her site is over 10 minutes.
Surprise, surprise: 85% of her new work comes through her website.
Her reel? One minute long.
These stories are two more reasons why you should be subscribing to the COW Magazine, btw.
Tim
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