It really seems that there’s a general trend for companies that develop post production software and hardware, that software is designed to sell hardware purchase.
Consider that Avid gets much bigger money selling Pro Tools hardware. Blackmagic also sells hardware, Edit Share (Lightworks) also hardware. Apple too.
Most have free versions with a paid version with a few more features.
It seems the companies move to cheap or free. While FCPX isn’t free, to date there’s never been paid follow up release.
While there’s still important uses for Avid MC outside of Unity/Isis system, there’s now a large number of quickly improving NLEs and sooner or later someone(s) are going to get close to Avid collaboration ability outside of their dedicated hardware.
Adobe is software only and they’re subscription, not purchase.