- January 23, 2015 at 7:31 pm
I wonder what the feature set will look like. So Avid bit off a bit of the Resolve free thinking it seems.
Just a shoot from the hip but I wonder if it makes sense for Avid to make MC fee and charge more for the Symphony upgrade. Probably not at the moment given the value for specific niche workflows but…
- January 23, 2015 at 8:02 pm
I wonder if this is some marketing ploy to get those considering Adobe CC to switch to Avid instead. I doubt seriously that MC will have a free version but one never knows. Just look at at what BMD did with Fusion — no subscription model, free version is fully featured thogh not to the level of the Studio package. Somewhat surprised they have not entered into the audio side of the equation. Then again, that could change. What a strange year it has been!
- January 23, 2015 at 8:27 pm
It really seems that there’s a general trend for companies that develop post production software and hardware, that software is designed to sell hardware purchase.
Consider that Avid gets much bigger money selling Pro Tools hardware. Blackmagic also sells hardware, Edit Share (Lightworks) also hardware. Apple too.
Most have free versions with a paid version with a few more features.
It seems the companies move to cheap or free. While FCPX isn’t free, to date there’s never been paid follow up release.
While there’s still important uses for Avid MC outside of Unity/Isis system, there’s now a large number of quickly improving NLEs and sooner or later someone(s) are going to get close to Avid collaboration ability outside of their dedicated hardware.
Adobe is software only and they’re subscription, not purchase.
- January 23, 2015 at 8:28 pm
[David Mathis] “I wonder if this is some marketing ploy to get those considering Adobe CC to switch to Avid instead.”
Hardly. It’s a move designed to attract the much vaunted “next generation”.
Oliver Peters Post Production Services, LLC
- January 23, 2015 at 8:29 pm
[Oliver Peters] “Hardly. It’s a move designed to attract the much vaunted “next generation”.”
And possibly sell them ProTools hardware as they progress in their careers.
- January 23, 2015 at 8:42 pm
Avid doesn’t have a great track record with free or lite versions of its software (Avid Free DV, ProTools LE?) so it will be interesting to see how it goes this time around.
- January 24, 2015 at 4:24 am
How do you measure the success of a “free product”? I have an idea, but I’d love to hear
the opinions from this group.
- January 24, 2015 at 4:44 am
The fine print for the free version is very disappointing. From what I gather – you’re limited to 4 active Projects stored in the cloud. No support for video. No support for third party plugins …
And the existing professional user base is just going crazy over their newly announced pricing/subscription model. I’ve read a ton of comments by music producers stating that they’ve had it and they’re moving to Logic X. The Post guys are (at least for now) rolling with it.
I run PT 11 here. I have ’till the end of the year to decide whether I’ll be paying a monthly or yearly fee.
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