Chris Jacek
Forum Replies Created
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[Robert Brown] “The thing that makes no sense is why does it hurt them to have a Pro division?”
My guess is that it is a matter of cost to maintain a sophisticated product like FCP (the REAL one). When I worked there in 2000-2001, we had about 20 QA Testers for FCP, and at least that many engineers. That was a much simpler software at the time, so my guess it would take quite a few more people to keep up with FCS. That’s alot of salaries, most of them probably quite good, plus benefits, plus office space in a very expensive real estate area, and all the other costs of maintaining such a department.
At the end of the day, I think it’s just a cost/benefit calculation. It’s sad, but at the end of the day, I’ve always like Adobe, and I’m happy to see them and Avid pick up the baton. If either of those companies had made billions from the iPod, iPhone, and iPad, they’d probably drop their products that only make millions too.
Professor, Producer, Editor
and former Apple Employee -
[Craig Seeman] “The marketing sold implied it was a “Pro” tool as delivered”
That’s not implied. If it’s in the software’s title, it is overt. Calling it “Pro” is purposely misleading and disingenuous. And it is unethical. Is that uncommon in the corporate world? No. At Apple, though, it was once unthinkable.
Professor, Producer, Editor
and former Apple Employee -
[Jamie Franklin] “And isn’t it interesting that people used to, and some still do, worship cats like Gods…only, the big cats, are going extinct…”
The Egyptians actually did worship cats. My cats are trying to bring Egyptian religion back. Also, another Cliff Clavinism: It’s a little known fact that the Egyptians invented make-up, so that they could look more like cats.
Professor, Producer, Editor
and former Apple Employee -
[Bernard Newnham] “Think of it in another context. You want to buy a new car, so you do some test drives. Most have the accelerator pedal on the right, and the manual gears are laid out in an H pattern with first top left. Some company decides it can do better. Their engine is more efficient, the sat nav more up to date – but they’ve also decided to “re-imagime” the car. They tell you that lights (or Flash) are a thing of the past, so they left them out. The accelerator is on the left foot, and the brake is operated by leaning backwards. Oh, and they didn’t bother to put tyres on the wheels, as third parties will supply later. Going to buy that one? Thought not.”
And history has actually given us a car like this, the Ford Edsel. Among other “innovative” ways they re-imagined the automobile, they decided to implement push-botton automatic transmission controls on the steering wheel. Right in the middle, where the horn would usually be, were buttons for Park, Drive, Reverse, etc.., Cool, eh? The only problem was that people would accidentally throw their cars into another gear at high speeds while turning the steering wheel or trying to honk the horn.
FCPX is the Edsel, and I think the magnetic timeline is the push-botton transmission.
Professor, Producer, Editor
and former Apple Employee -
[Geoff Dills] “You spend one day and you decide it’s junk? Nice. Very thorough evaluation I’m sure.
Best,
Geoff”Are you suggesting that you cannot make such a decision after one day? If something is really bad, how could it possibly take any LONGER to make such a judgement. It does not take long for the aroma of crap to make itself known.
WIth every good editing or compositing system, it’s value pretty obvious in the first day. It may be complicated (like the first time many of us used an Avid) but I don’t think the quality of the actual product takes long to determine.
Professor, Producer, Editor
and former Apple Employee -
Does anyone know why the actual page is down? I check earlier, and it had “coming soon” images of the new books.
Professor, Producer, Editor
and former Apple Employee -
Does anyone know what becomes of the certifications of FCP7, and other FCS3 certifications. My FCP6 certification expired shortly after the release of FCP7.
Professor, Producer, Editor
and former Apple Employee -
[Chris Harlan] “If rumors are true and A) iPad HD is actually released this Fall, and B) the rumored accompanying pro App released with it is a tablet version of X, and C) EDL support is truly forthcoming, I can see owning iPad HD and X to do rough cuts when I’m on the go, that I can then finish up on Media Composer, FCP Studio, or Premiere.
That might just be useful. So, I guess never say never.”
I think everyone is making the dangerous assumption that these will be DIFFERENT versions of FCPX. Since its release my suspicion has been that FCPX was eventually going to be something that would be designed specifically for the iPad, that also runs on those “old fashioned” computers. Everything about the interface suggests this.
Don’t think for a minute that Apple is going to release an iPad version of FCPX that will make projects that can be opened on FCS, MC, or PP. The software is not designed with a Sony EX-3 in mind. Instead the thinking is that you won’t even NEED a separate camera, since you can just shoot directly from the iPad. To me, this news is just further confirmation that Apple’s idea of “revolution” in video editing is re-making the industry into a Starbucks-capable workflow, where no project is meant to be worked on longer than the time it takes to finish your Venti soy latte.
This is really sad, because this could have been really great if they marketed FCPX (or any other name for it), as a new complimentary product to be used along with the Final Cut Studio. It could have been a remarkable tool on the iPad as a supporting app in the field, and even as a separate interface to be used along with a computer while editing. With Bluetooth connectivity, think about how useful an iPad could be as a surface area. OR maybe it could act just as your bin for FCP, freeing up more real estate on your computer monitor for the Canvas and Timeline.
Professor, Producer, Editor
and former Apple Employee -
Add my vote to this list of Kudos. It’s the best post I’ve seen yet on this topic.
Professor, Producer, Editor
and former Apple Employee -
[C. Park Seward] “Select the clips or range you want to remove.
Choose Edit > Replace with Gap (or press Shift-Delete).
Final Cut Pro replaces the selection in the Timeline with a gap clip.”This sounds like it will be a little frustrating, especially if you are jumping between FCPX and FCP7, since that is the same shortcut as “Ripple Delete” that you are using to not ripple it.
What’s next? Wearing hats on our feet, and hamburgers eating people??!?!!?
Professor, Producer, Editor
and former Apple Employee