Chris Harlan
Forum Replies Created
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Priceless. I plan on using the opening of this any time someone tries to convince me that Apple really, really, really cares about the Mac Pro.
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Craig, I KNOW we can count on your support if we go with Avid Death Pit.
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[Helmut Kobler] “The article got one notable thing wrong. It says that after X’s NAB introduction, “the backlash was swift and fierce.”
But actually, that backlash came when the software launched a few months later. At the NAB demo, I remember there being a lovefest from a lot of corners. People liked what they saw, and couldn’t imagine that so many “take for granted” features wouldn’t in fact be taken for granted by Apple.
“There was immediate negative reaction, mostly worry, along with the hope that we were only being shown a small part of the coming release. The reason that you only heard cheers at the demo was that stunned silence doesn’t make a lot of noise.
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[Jeremy Garchow] “Having a really screaming and new MacPro with 48 Xeons, 4 GPUs and an array of SSDs isn’t going to do that, at least at the volume that Apple likes to see.
I just don’t think it works that way anymore.
“I agree completely. I think Apple does too.
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I don’t want to rehash all of this stuff again. I’ve already had all of these arguments, seemingly several times, and seem to continue to have them anytime we draw near an even vaguely potential Mac Pro announce date. This conversation will die down when nothing is announced at NAB and then flare up again towards June. My guess is that something probably will be announced in June, that you can probably buy, or at least order, in Aug. or Oct. My guess is that it will not be in its current form factor, but will look something like what people were speculating about back in 2010.
People tend to anthropomorphize Apple more than any other company I know, probably because of Steve Jobs’ once tight control and his mesmerizing PR talks. Unfortunately, I think that illusion clouds the vision of far too many onlookers.
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[Rick Lang] “Chris, what you say certainly could be true about the initial copper implementation of 10Gbps Thunderbolt but the vision from day one has been to move to optical 100Gbps Thunderbolt. That has to be for a different audience.
“Yes, they want the technology to be robust and have plenty of future potential. How long do you think it will be until you see that 100G TBolt? 100Gps isn’t a goal to reach, like getting to the moon; it’s room to grow, like expanding a Fwy.
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[Marcus Moore] “Hardware design doesn’t work like that, you can’t just throw people and money at the problem and make it go faster. Just like with software design, after a certain point, more people doesn’t help.
“I never said that it did. I said that they already had plans and prototyping to fall back on.
[Marcus Moore] “If there’s no serious hardware design change, you might have a case to make. Otherwise, you’d be nuts to think they can design, prototype, finalize, set up overseas manufacturing lines, get them up to speed, and start manufacturing units in 12 months.
“That’s not what I’m saying at all. They would have been designing and prototyping even while their interest was flagging. Your naive to think it is some sort of either/or situation, and that they wouldn’t have several available alternate plans to move on. They’ve been designing and prototyping alternatives for years. Look at the Macbook Pro variations that never showed up in production, but manage to appear some years later on eBay. They have a vigorous R&D department, and undoubtedly had many paths to choose from the day after they made the hint of an announcement. There were all kinds of rumors floating around two years ago about a radical design involving a much smaller Mac Pro. No doubt this came from material orders for prototypes, and the like.
[Marcus Moore] “But if Apple had planned on ending the MacPro, then last year’s non-update makes no sense at all. And that’s beside the point that the well-connected Jim Dalrymple had already stated before WWDC that Apple wasn’t ending the MacPro line.
“Yes, last year’s non-update was a hasty PR bungle that went sideways. Everyone around here talks as if Apple has a single mind, and doesn’t reverse or change directions. That’s just not true. There are all kinds of internal fights and clashing priorities. You are making far too many assumptions based on air.
[Marcus Moore] “Perhaps very similar to what happened with X, where it’s development cycle was artificially lengthened due to the mid-stream decision by Apple to abandon 64bit carbon.
“And there is one of many perfect examples of one side of Apple not knowing what another side is doing.
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Hardly. How small a company do you think they are? They spend tons on development. They’ll have had all kinds of plans and prototyping to fall back on.
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[Charlie Austin] “But the biggie I think is that Classic and MC and Pr etc all kinda work like one another. They look the same: Source-Record-Tracks. They all handle things quite differently, but they work sort of the same. X works like other NLE’s too, but it looks and acts very different. Weird. Scaarryyy… “
I’d agree with you as far as Premiere goes, but you really do have to do a lot of rethinking to use MC, unless you used FCP in an Avid like fashion, which is not, imho, even close to the best way to use FCP 7. Yes, they look more alike, but they really function quite differently. For instance, if you spend a lot of time expecting Filler to act like FCP’s black (and, I don’t mean slug), you will go insane. I don’t think the bar is particularly higher going from FCP to X, then it is to MC. I would say both equally intimidate.
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[Charlie Austin] “And anyone who wants to discredit me with my employer because of my position on X is too late. They already think I’m crazy. 🙂 Though that’s changing. “
LOL. Actually, in both cases it was hyper X enthusiasts who were beating on folks that didn’t quite have the presence of mind to see it Apple’s way.
[Charlie Austin] “hrowing together temp titles and transitions that look as good or better than what we make in AE, making slates and other reusable GFX into generators in Motion, exporting multiple spots with multiple presets while continuing to cut etc., is fun too”
Hey, I love Motion! It’d be great if they could ever get it round-tripping again.
[Charlie Austin] “Either way it’s gonna take some re-learning for half the folks here at work who’ve never cut on anything but FCP Classic. Oh well…”
That’s for sure.