Apple to launch new PR campaign for FCPX leading up to NAB.

[Michael Sanders]

Mmmm, with NAB round the corner one can only speculate what’s coming in the next few days.

Michael Sanders
London Based DP/Editor

[Steve Connor]

[Michael Sanders] “one can only speculate what’s coming in the next few days.
“

New Mac Pro and FCPX 10.1?

Steve Connor

There’s nothing we can’t argue about on the FCPX COW Forum

[Ben Mullins]

[Michael Sanders] “one can only speculate what’s coming in the next few days.

An actual apple with a thunderbolt connection that streams juice out over a giant magnet.

[Steve Connor]

This news might make Adobe show their hand a bit earlier than planned?

Steve Connor

There’s nothing we can’t argue about on the FCPX COW Forum

[Marcus Moore]

I’d be insanely surprised to see hardware at NAB. I think the release date for that is going to be totally based on what processor is inside the thing. If it’s the new Xeons with TB and USB3 support, forget it until this fall. If they’ve come up with a solution that works with the current processors, then… but Apple has typically waited for on-chip support.

As for FCPX… an update, yes. But I’d bet against 10.1 for a bunch of reasons covered before.

[Steve Connor]

[Marcus Moore] “As for FCPX… an update, yes. But I’d bet against 10.1 for a bunch of reasons covered before.”

If Apple are going to have a marketing push that just features a few new user stories and nothing else, then it’s going to get a bit lost in all the other stories coming out of NAB.

Steve Connor

There’s nothing we can’t argue about on the FCPX COW Forum

[Marcus Moore]

I think it will be a feature release, just not 10.1.

From a PR perspective, does it make more sense to release an update next week BEFORE NAB, so that the new features are out there to be talked about. Or will Apple hold press briefings like they did last year about features that will be updated either during or shortly after NAB.

[Helmut Kobler]

The article got one notable thing wrong. It says that after X’s NAB introduction, “the backlash was swift and fierce.”

But actually, that backlash came when the software launched a few months later. At the NAB demo, I remember there being a lovefest from a lot of corners. People liked what they saw, and couldn’t imagine that so many “take for granted” features wouldn’t in fact be taken for granted by Apple.

I’m glad to see Apple making a marketing push. Maybe they’re release 1.1 as well.

——————-
Los Angeles Cameraman
Canon C300 (x2), Zeiss CP.2 lenses, P2 Varicam, etc.
http://www.lacameraman.com

[Marcus Moore]

Looks like no 10.1!

[Steve Connor]

[Marcus Moore] “Looks like no 10.1!”

Perhaps that’s what the rumoured ‘secret briefings” are about at NAB

Steve Connor

There’s nothing we can’t argue about on the FCPX COW Forum