[Steve Wargo] “Professional spots never show people eating.”
That’s very interesting. I thought I noticed a lot of commercial “rules,” but somehow I never spotted that one.
It does make you wonder, though. If you broke ALL the rules in one 30-second spot — show food not only going into the mouth, but coming out and going in again (“Pizza so good you’ll want to eat it twice”)… zits growing on eater’s face… grease dripping… pizza flipper blows his nose with his fingers and then catches the falling pie (“our secret recipe that nobody can duplicate”) ….
Well — it sure would get peoples’ attention anyway.
I need to see “Putney Swope” sometime again.
What are the other commercial rules? For some reason, years ago I noticed an awful lot of pure-white windows in the background — what’s that about?
— Bob C