Bill Davis
Forum Replies Created
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Chris,
Very nice decryption well written.
This should help a lot of folks understand the terms.
Nice post.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Glen Hurd] “Now, I may generate some heat for my first set of numbers, but we could even say that TT and DT should both be 5’s and I still prove my point. In a case of not being able to read Apple’s mind, the only rational decision is to be disloyal.
Game over. Close the forum. Get back to work. 😉
“Uh, as to proving any particular point, not so much, IMO.
From square one, by choosing a binary construct, you’ve already pushed the poll.
You’ve arbitraily set a stage where there are only two seats – the Hollywood editor and “the casual user.”
Only by accepting that construct as the “correct” one do you let us play.
And what if we don’t?
What if we construct a choice where instead of two chairs – we have thirty?
The Hollywood editor gets a nice one. The Chicago commercial producer gets one. The Tampa Sports editor gets one. The corporate video producer gets one. The wedding/bar mitzvah gets one (hey, they’re editing for a living, and at the very top end, believe me, likely making more profit than me or you!) What about the high-speed photography lab doing auto crash test science? can we give them a chair?
I bet we can fill 30 seats with unique “video professionals” in a snap.
And right there, your entire setup falls apart.
People trying to generate reliable data through polling of any kind all know – that the design of the poll itself is typically the single more important factor in achieving a useful survey outcome.
The Prisoners dilemma is useful for teaching the young the rudiments of how to think logically.
But that’s about it, IMO.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[David Roth Weiss] “At NAB, the confusion and distrust was pervasive, and for you to think otherwise is reality distortion.
“Oh, David, please.
This is just simply inaccurate at a very fundamental level.
The only “pervasive” subject I took note of on the show floor was how many of the traditional players are adopting social media strategies in addition to their traditional sales efforts. (Better late than never, guys!)
That was a theme for at least 30% of the booths of companies like Harris Broadcast (larger booth presence than anyone except perhaps Sony) that form the core of the actual broadcast industry. Facebook, Twitter and YouTube icons were prominent in many booths where traditional players are staking out turf in the new social media world.
Even in the small subset of “digital video editing” – which in itself is about 10% of what NAB is all about – anyone without an agenda would easily put the Blackmagic announcement, the Smoke announcement, and even the Go Pro offerings WAY ahead of FCP-X as a topic of conversation.
So when Mr. Weiss uses the term “pervasive” it’s just not accurate at all.
Sorry, David, but you’re stuck in a small echo chamber. And it’s leading you astray. Perhaps at the Media Motion Ball – the discussion was closer to “pervasive” – but not anywhere else.
In the discussions I engaged at on the show floor – with dozens of fellow production professionals it hardly came up.
In fact in the meeting with the other guys from THIS board like Walter, Moody and (jeez, I’m spacing on the other name. how rude of me, sorry) we talked for 3 full hours about our careers and industry trends and I don’t believe X or any other software consumed more than maybe 20 minutes aggregate of the total.
And nobody said a cross word about anyone else the entire time. (How refreshing do you think THAT was!)
That’s the difference “face to face” makes. Something I’m trying to bring to my writing here.
X is solid enough now so that no matter how people try to “spin” the past year or cling to and attempt to defend their prior positions – the truth is well represented out there.
It’s a great product that works really well for a market niche. Just like every other software editing package out there.
Everyone has to face the reality – no matter how annoying it may be – that there is no longer a monolithic single software solution that works well for everyone.
Legacy became sorta close to that by accident. Largely because during it’s time – most editors needed a similar tool.
Now they don’t.
The market has shifted. The industry has shifted. NAB proved that. Some traditional processes remain but are re-aligning. Others are being replaced. Go Pro has more people talking than Ikigami.
Like it or not, that’s the way it is.
(Actually I had a studio shoot right before I left for Vegas and that’s what the client showed up to shoot with. ONE Go Pro Hero 1. All they needed was a quick backlit shot of a guy stepping up on a podium and raising their arms in victory for an opening. It’s going to the opening sequence of an iMag piece in a large convention. So getting a silhouette knock out image hardly needs a Red. So the camera fit the gig.)
Life moves on. Pick a direction. Adapt to your new reality – however that plays out – or fall behind.
I now wish we could do this forum in person occasionally. THAT would knock down the angst and ire significantly.
You can’t trash a person face to face very easily. You have to do so behind a keyboard if you want to keep feeling “safe.” And that’s really too bad.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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From the hallway in McCaren where I’m recharging my iPhone while sitting on the floor…
Thank you both, very much.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Andrew Richards] “What gives? If every film and TV pro is flocking back to Avid, why are they back in the red? Was everyone waiting for CS6 to hop to Premiere? Does Smoke 2013 change everything?
I feel like this NAB asks more questions than it answers for me. What about you?
Best,
Andy
“From my conversations during NAB I heard the opposite of any “flocking” behavior in any direction.
We got tons of sizzle this year. (clearly more resolution at lower prices on cameras are a rapidly accelerating technological fact) and a lot of spin.
But this year, underneath the well-earned buzz of Smoke, the Black Magic Camera, the CS6 rebuild et al – what I saw on the show floor was very, VERY retro.
Lots and lots of guys in suits making the traditional contacts, deals and relationships to move as much product out the door as possible – and the vast majority of it has nothing to do with me.
My interests are not the core interests of NAB and haven’t been since I worked in Broadcasting in my early career.
NAB is still actually a “wholesalers” convention at it’s core. In previous years, consumers, prosumers and even significant but still relatively small players like creative boutiques, ad agencies or production houses use the show to scout for solutions – but the real bulk of NAB has always been that it’s a “trade show” in the classic sense.
Which reminded me that what I think is “important” is a smaller part of a small part of the big picture that is “the production industry.”
Evolutions or even “revolutions” in this stuff can make my life easier or harder for few years now and then. But it’s the “long game” that matters.
I was joking on day one from the airport that the theme this year is “everything changes everything” but on reflection, after the show, that was silly.
Nothing changes everything, because “everything is” unchangeable. Its too overpoweringly massive and complex to ever understand.
Something can change what *I* do. If they target me properly. And manufactures certainly “wish” they could move the industry to their will, but only a small handful can and even those ebb and flow in clout.
Perhaps BlackMagic shook the beast this year. Good for them. From their presence at NAB (right near Apple’s old space near the South Hall front door) they generated the new eras most valuable commodity – buzz.
But for how long?
Morgan Spurlock noted in his Supermeet presentation that ephemeral thing we call “buzz” has a shorter and shorter life cycle these days. He noted that about 2 weeks is all you can even hope for before something ELSE is the “next big thing” in peoples brains.
He struck me as a pretty darn smart guy.
So I’m going to try to be a bit more “reflective” and a bit less “reactive” this year.
That seems a better bet for long term results.
Personally, other than the Supermeet craziness of last night (way too much to go into here) the most “fun” I’ve had was actually that initial meeting of a few “or Not” folk. Walter Soyka and I even sat together for most of the Supermeet program last night (when I wasn’t bouncing all over heck and back trying to help put on the show.
And as cool as forum participation is, nothing meets sitting down with people to talk about the past, present and future of an industry we all enjoy.
That’s been the whole point, after all. The studying the things we use is all well and good. But the people are where the real value always resides.
Time to lace up the Asics – the show awaits.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[David Battistella] “Select the clip
Go to the inspector window
Audio Tab
Click on Stereo
Do this before you edit the clips.
David”
David concisely outlines the best practice – I’ve seen too many editors try the seemingly intuitive “copy the audio track and to another separate audio track and line them up” idea.
That might work, but if one of the tracks gets pushed out of alignment even by a single frame, you’re opening yourself up to potential very destructive phase problems that can really mess up your sound.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Make it simpler.
While your 1080 clips will arrive that way in the Event Browser, just create a project that has the SD 4×3 ratio you need – and when you drop the clips into it, just resize them all to fit the SD raster. (Resize one as you like, copy, drag select or select all, to highlight all your timeline clips and use Paste Effects to apply the resize to all the rest of your clips globally)
Since the Project is SD 4×3 – the output will default to SD 4×3.
Then you can use any of X’s Share tools to output other encodes all based on that starting point.
Compressor’s an extra stage I don’t think you really need unless you’re trying to output something that matches a client’s specific delivery spec.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Hi Bill, Bill here.
Just realize that if people get a bit confrontational with you, it’s not actually you.
It’s me.
For months, it seamed that I was one of the very few that didn’t see X as a plot to destroy the entire video editing industry.
And if you typically write less than 5000 words per post, and try to avoid the use of simile and metaphore, folks here should be able to keep us sorted out.Welcome back.
BTW, if you’re at NAB today, feel free to drop by the informal gathering at the Hilton referenced last week. The more the merrier.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Jules bowman] “But FC10 doesn’t do background rendering and Apple lied and still lie about it. And the OP perpetuated that lie. “
Well, you’ve certainly made your position crystal clear.
And I supposed it’s useful that you’ve finally uncovered Apples grand plot to put something over on the entire editing world through their insidious use of crafty marketing language wrapped inside evil mis-direction.
Now that you’ve exposed their pathology, I’m sure that abashed by your arch analysis, they will henceforth to be more sensitive to senior citizens and less abusive to cats and small children as well.
And just think, without you, none of us would have ever suspected the true nature of Apple.
Sleep well, sir. you’re work here is ever so well done.
(and in case you’re missing my cleverly disguised tone, no, I’m not being passive aggressive in any way, shape or form – a term that gained popularity long ago when applied, IIRC, to Mohandas Gandhi – but simply sarcastic.)
Have a nice evening.
No posts for a while. Off to NAB in the morning.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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LIfe is all about….
timing.
(BTW, It looks like there’s a different guy blogging under Bill Davis in the response stream to Larry’s Blog – the curse of a common name – no relation.)
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor