Aindreas Gallagher
Forum Replies Created
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not half – this paired with adobe anywhere? Did anyone see the testimonial vid on anywhere? CNN, Hogarth, english universities, hallmark are going premiere too apparently – and then this kind of stuff backing up anywhere in a small to mid scale facility?
sounds half close to component parts platform.I was talking to a commercials director and a really good cameraman today – not wildly software dudes, and I know this is fishwives tales in a sense – but all they said (pretty much unprompted) was that everyone they knew was talking, or going, premiere.
What I mean is – them not being wildly well versed in what is half going on in software terms, they felt that that was the smart thing to say?They’re both occasional personal FCP self cutters, have totally ignored and half not heard any of the stuff we’ve been ranting about for the last two years – they just breezily say that they think they are going premiere now.
when it gets to those guys, when they feel that the thing to say is “well you know, I hear it’s premiere now”….
that’s the end of a very, very long chain.https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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https://images.wikia.com/xorviel/images/d/d0/Orson_Welles_Citizen_Kane_clapping_.gif
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[Craig Seeman] “Last year, Apple participated in the Blackmagic Road Show. “
I remember you saying that – and fair ball basically, but, in a way, the point does go to the intent to fundamentally market and communicate.
the senior engineer for adobe premiere probably has one or two things to do in his day right?
His presence popping up at these junctures, and I’m not saying its on the clock – seriously – watch al mooney describing getting to work with the coen brothers– these guys are effectively bleeding the product –but this back and forth represents a company wide considered effort – they are at it toto. it feels like a truly effective process on their part.
the dividends are huge right? I’m almost surprised apple are not in a position to answer what is a very serious mix of honestly keen and marketing smarts.Adobe are not lashing out at apple at all, they are running, like total mad men, with the ball.
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[Bill Davis] “I thought the conventional wisdom was that it was designed to be iMovie Pro and targeted to rich skateboard kiddies.”
well… it did rather seem a good debating narrative at the time, said he.
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well thats true. Blanc FTW.
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[Neil Goodman] ” i just opened CS 6 for the first time to kick the tires a bit in lew of “Next” getting here.
“wait for 7. wait for 7. wait for 7.
I mean do bash away, I am – but they fixed a living ocean of tiny things.
watch this stuff: https://vimeo.com/63091543
most of the videos are highly informative – including the native prores dnx stuff.
It is minted I tell you. minted or your money back.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Craig Seeman] “The odd thing is his other blog post was really an attack on Adobe’s marketing.”
that – i thought was crazy – adobe are effectively state of the art at this point.
Gruber had a really good post on format native advertising:
https://blogs.reuters.com/felix-salmon/2013/04/09/the-disruptive-potential-of-native-advertising/the point is that while adobe may have a massive traditional ad spend, marketing, for want of a better word, is communication right?
and there is no one who communicates and responds like adobe do. there just isn’t. not at their scale.I asked a question – after the CS7 feature list came out – wondering on the phrasing of the project architecture and getting into other projects –
the shagging well Senior Engineering Manager for Adobe Premiere Pro responded for god’s sake.And what’s better the answer was completely killer. We went nuts for it. Started throwing around futurama clips.
It’s kind of a perfect – so called – marketing storm, the levels of communication are surreal, and the product is getting utterly savage.And we’re just the small beans like? – they are apparently knee deep on anywhere with scale companies all over – Hogarth in London I could personally reference.
there are also a bunch of guys at apple woking like madmen to get FCPX where they want it to be. it is a weakness on Apple’s part that they do not see their participation in social user back and forth as a fundamental component to the success of the product.
They need only look at adobe for god’s sake.
As much as apple would like it to be – It can’t all be mystique and fancy ad copy. It feels a smidge last century?https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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not the worst baby. they have very good taste in music.
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[Chris Harlan] “But, of course, there is always that interior unknown. Maybe somebody in power has the deeply-held belief that the C Cloud is the only true path for Adobe’s long term survival, “
there is an interesting bit out there on deferred income, what subscriber income could mean to adobe, their current share level, the share trajectory, and the fact that they are over 90% owned by funds.
I think adobe would be incredibly happy to successfully transition large numbers to CC for very good mid term reasons, but yes – I agree too – I think it is incredibly likely that they will market a come hither carrot operation. frankly its half working on me.
I started out in print design, and I have to do a hundred page+ mock fashion magazine as a family favour later this year. Prod.Premium does not indesign have.I think locking out upgrade beyond one cycle is probably enough of a bulwark realistically.
Down the line they could look at altering the make up of the traditional production premium packages. Adobe story for instance, doesn’t fall within the current pack. Although I read script sync will function without it, at some point they could get a little more aggressive in repositioning the cloud rewards.
But the idea that they would risk completely losing the message of CS7 in a forced subscription narrative, the degree of Olympian FUD that would ensue,
no. there is simply no way. They are on the cusp of basically winning the entire production and post game here. From high to low.
not the time for that. later perhaps, but not now.
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no harm raising it Tom. Thats what forums are for. You’ve raised concerns for a couple of days – I’ve been a headless chicken banging drums on FCPX for what feels like a lifetime.
Annnnd then sure CS7 appeared like a sunburst and well, all is good.
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