[Aindreas Gallagher]

if anyone thinks avid is german football, some other people have a future bridge and a carpet bag leftover to sell them.

Avid is a confused, tailored, terrified, middle aged guild editor protection racket.

If certain avid editors could, they would wipe all the buttons from the interface and clear out the menus. then they could talk with a pension about the hamburger menu, peck at the hidden keyboard commands, and talk about the jkl trimming they never use while they try and figure out how exactly effects nesting works.

It’s not so much that FCPX needs to live, more that Avid Operators beg desperately for everyone else to leave them alone.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

given the mass adoption (running dangerously close to a whole 50% of the FCP install base three years later) and the startling rate of updates running at around once per year for cringeworthy level file format rollbacks to the FCP7 model, that occupied the last two years…

then I say yes sir. (the general idea here is to poke a dead fire for controversy right?)

that said tons of people are doing cracking stuff with it? and we are dangerously close to hearing about a warners lot putting out a will smith film off the back of it?
That has to make mad reading you’d think. Off the shelf iMacs and X with redundant thunderbolt drives handling a hundred million of hollywoods cash there.
that would be FCPX canonised.

Also Scott Simmons himself now fancies it for a months long project:
https://twitter.com/editblog/status/486113846088585217

Surely the broader narrative is that we need to set ourselves to killing avid all over again, as once, a decade ago, we marshalled to with FCP classic. It’s still the same avid guys sitting there talking about a hamburger menu, using horrible keyframes, no disabled clips, stupid project settings, with ridiculously over engineered trim modes they talk about and never use.

Avid is a fifty year old scrabbling around begging guild protection by being continuously and stupidly irritating to use.

Pick X, premiere, lightworks or resolve, but avid must surely be finally driven off the cliff. It is the neverending worst.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

Vacation over, back to reality. Starting a big #fcpx job for the next couple of months. Choosing #fcpx on this one because of keywording

— Scott Simmons (@editblog) July 7, 2014

[Aindreas Gallagher]

Hey no – that was on the level.

edit: everyone else really is crap – no one else ever carried the entire game the way apple does. Apple walk out of their secret room and they call the game – they’ve done it three times now if you include media with the ipod.

everything else aside – as the incarnation of an explosion under jobs the iphone is basically Thor’s hammer on the world.
There’s no way he didn’t know it on the day.

apple re-made software, hardware, and social computing at a stroke. Valhalla thunderstrike stuff.

and all they do is peddle and silently scream design at each other like maniacs underwater into the now.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Tim Wilson] “That’s a good thing, yes?”

yes indeed. I don’t know other people’s thoughts on it, but I’m immediately fond of it.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

the reason apple functions as well as they do is that they don’t have microsoft time horizons of old – the original iphone was going to have a plastic screen until spring of the summer launch, as gruber recently reminded. That must have been an incredible few months for operations tim cook back in the day.

Apple are doing this as you see them do it Garchow. They’re a live company with mad high standards, and I don’t think they even believe in five year plans – microscopically observed 3-4 year horizons of potential hardware/power/storage inflection for sure – but no grand five year software plans. they’re in a hot kitchen screaming at each other.

Apple are like this amazing public swan – they peddle like maniacs underwater. that’s basically why everyone else is crap.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Oliver Peters] “So you really can’t just look at the new features of one product. Rather, you have to look at the group, because they are intertwined.”

they don’t half seem to be stretching their arms.
you’d think they are starting to buy the implications of a prime market editing platform. Al Mooney should have something pinned on his shoulder.

they only need around four million to 2016-17. Roll everything -but the dead web grab- up out of adobe and there’s no way way you don’t have four million.

premiere pro is increasingly savage to me personally.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Jeremy Garchow] “They weren’t “wrong”, I think it was the plan all along.”

With respect good Garchow – this almost feels like a variation on conspiracy theory – where you can see, at all stages, sense in incoherent events to match a personal need for external order.

wait – someone dropped something.

https://25.media.tumblr.com/tumblr_m3rtyerfHZ1qir45xo1_500.gif

I’m a meanie.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Oliver Peters] “One inkling is the development of the ProRes 4444 XQ codec. “

you’d think the fact that apple are executing mad large scale annual manufacturing, with the code/apps as a conjoined process is being ignored.

If you love software, you make you own hardware – per jobs quote – but the issue is the manner in which, and for how long, you love any development specific instance or incarnation of that software tied to already sold aluminium lumps. you’re maybe talking a six year old car. you might support it, but you will never advance it. Pro Apps is an apple hangover.

What apple loves, needs and wants is the presentation of ever now software with current hardware, that has a rhythm. that makes sense – seven year old software never will.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Jeremy Garchow] “As far as this taking time, yeah, it’s been taking some time.”

It’s interesting to think what they could have got done these last two years – if they hadn’t had to walk back the entire project/event/library/storage paradigm architecture. That feels, looking back, like a bit of a time sink for cupertino.

I thought Oliver Peter’s point is interesting as to whether apple feel there is a need to perform any more major advances to X in terms of editing or audio handling say. Whether they think X is in their eyes largely complete with the work on the library file.
This is only interesting in terms of what apple tend to do to largely complete software. Given they will always need new software to sell new forms of hardware. Basically, if Apple think X is largely put together in their eyes – that notion should probably be accompanied with jaws music.

Once they get to a certain point, as with old FCP, old iMovie, the old pages/keynote/numbers, soundtrack pro, shake, they do seem to just sit on it – until they dynamite it and – selectively – start over. Farewell Shake and the rest of pro apps.

bar cash cow itunes – it’s hard to think of any piece of software apple has actually chosen to actively develop past around 5-6 years – FCP was the outlier, but it barely advanced past 6-7 – that it hasn’t outright killed or radically reformulated? Sure how long is X on the market now?

I thought it was fascinating that they apparently considered iphoto on iOS a failure given complexity – hence photos – and you would be very curious to hear their thoughts on iOS imovie given they are apparently opening the icloud gates to iOS video too.

with their thoughts turning to the iOS OSX continuity move – what could apple be thinking about FCPX and imovie as regards shared consumer storage for consumer video files? Now that they are fashioning a shared iOS OSX photos app environment for stills? Could X and imovie come a cropper in a year or two? That would be close to the 7 year apple itch to nuke the software. As an iOS lead company, you’d think their metrics on iOS video recording vs iOS imovie editing would be super interesting to them.

could there be another year zero looming for video apps on iOS/OSX?

But no – no doubt Apple will be greatly hard at work advancing all aspects of FCPX for many, many years to come. Businesses can be assured of audio advances, loudness meters etc.

Sorry. I sort of couldn’t resist. feels like telling a campfire ghost story to X users.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

I don’t know enough to know – but does the, now complete, long four year walk back to what is once again effectively an FCP7 project file with basically everything else external if you want – right down to render files – solve the problems raised with the use of X in a shared facility? Or at least that it has as many or as few problems as 7 had that way?

The finder tags thing is nice too right? I remember people on here asking for that when tags were first introduced.

It seems hard not to notice it took pro apps the guts of two years to make a library file container and re-order xml tho.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics