[Aindreas Gallagher]

hang on – isn’t this a valid question? I’m not actually ranting here. sort of. isn’t the in out target keyboard shortcut limitation a genuine issue?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

easy crack steve, surprisingly savage on your part, and more than a tad ad hominem.

still. answer the question please: how do you deal with this music video scenario, as an editor, where your set in and out targets are constantly locked to one single track? do you find the fact that in and out points are exclusively bound to the primary storyline limiting?

clear your head please, and try, if you can, not to go completely native??

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

how do you deal with the fact that the in out points, shortcuts etc default exclusively to the primary? how does that work with your workflow as you attempt to work with footage sitting off the primary in your music edit?

its an intentionally reductive single track imovie style operation editor steve – do you think locking in and out marks to one single track is an advancement to the art?

I’ll stick around wailing at apple until they call realistic lights out on FCPX in general… in about two years..? but this is magnificently stupid software.

It is the grand gold – coded by five itunes apple guys on a lunch break – editing software.

Its going to stay stupid steve. Its intellectually stupid software – all my bile aside – this I truly feel is genuinely stupid, ill-informed software.

Like the moron locked in out target, there is just. too. much. stupid to bear steve. far too stupid..

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Steve Connor] ”
“Easy example……lets say you are working on a music video, and the footage has been shot for the “Chorus” parts of the song. There is no way to edit those sections efficiently, leaving black holes for the verses, and going back later. Due to the magnetic timeline, everything wants to insert and ripple.”

Not True
“

quick question steve – do you work it with the primary holding the music track?

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

in truth – i’m not madly over concerned – i just really, really, really want to keep trying to kick apple in the shins.

apple deserve to be verbally kicked in the shins, once a day, for the rest of their life for this mess.

A tiny fragment of their brand image burnt away? a casual customer for their other products lost? that, I say, is a good day.

I genuinely do want to make someone in apple cry and hold their shin.

I might even want to pinch their arm, possibly give them a wedgie.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Lance Bachelder] ” It’s just works, its sexy, it’s fun and it’s fast. Color tools blow away anything on the aforementioned NLE’s “

come on. I’d take FCP7 too – the point is Apple just trashed the house – near the entire editing house.
They spent ten years clawing to grab it, and they just spit the entire thing out. I’ll do away with the narrative of the sociopathic attributes of large corporations, but apple irrevocably threw the craft of editing for many into a confused, wet, dumpster.

at the very least, Apple do not exhibit anything like a duty of care for the skills dependant bill paying environment they allowed to build for a decade.

And this a company that farts on and on, and farts on again, about the crazy ones. Einstein, Da Vinci, and them. Apple – the phone maker.

they make phones.

Had they told any of us they were planning a core prosumer editing shift as early as 2008, as they indeed were, we might have been better prepared.

Editing is a reality – it is required to continue in the same fashion as stage managers, cinematographers, gaffers, ap’s, and the rest of the general stuff –

in the end… apple may actually be seen to be a particularly heinous, opportunistic entrant.

One who messed about when desperate, rolled up half of editing, and then suddenly found themselves changing, in scale and nature.

And they then exhibited not a single duty of care.

they are a total disgrace.

I truly mean this: Apple are a sheer f**king disgrace as a company.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

oh sure, its just that as craig points out, Avid have been losing money every quarter since roughly 1958, so one presumes the law of financial doom gravity is going to get ahold of them at some point..

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

essentially –

2012 is, ideally, a fundamental skills test of Apple V Adobe in the editing realm. they have reasonable skin in the game, and some pride to answer.

[Aindreas Gallagher]

Ready why yes,

but the past drifts as time to these futures no? – why the lovely FCP8 hegemony is treating me fine – its 64 capabilities are well founded, the selective alternate timeline operation is working well, selective linking has proved a revelation. the deep red colour scheme for the new FCP 8.7 was surprising, but after bill davis vouched for it, I went with it wholeheartedly.

the timeline opening into that reconfigured colour room was breathtaking, craig seeman finally publishing his 2012 book on the best use of the new matchbook sized macpro and how to connect the fourteen thunderbolt peripherals was a grisham level read.

but it was when the men of Denis Radeke camp went mano a mano with the men of Randy Ubilos church in mid summer 2012, well then we pulled up a stool, because then pride was at stake.

pride and old grievances between the pair.

not a big game. but a game.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

mmrmm.

oh Pond.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics