Particle Iullsion could make a Glow, but in order to make those light rays FX try a Compositing program such as Premiere, Vegas, or Ulead Movie Studio… I personally make this FX in Sony Vegas, in the VFX Section… the FX is called Light Rays.
PD: If you combine your compositing program’s VFX with particle illusion’s FX you could create interesting creations (by placing an FX rendered in black background over the video on an extra layer, the in the “add” mode)