Anne, my point is well taken up by John in the next post. Film makers (and editors) are funny people, they need comforting when they are down! They need to be able to speak (correspond) with like minds and need to get information and assistance not likely to come from press or PR people, with all due respect to you.
Example, recently I upgraded to version 10 HD and desperately needed a full printed and bound manual, similar to the ones we were provided with in all our previous big up grades. I know it is available as a pdf but I needed it in my hands. Steve had some printed and I am now a happy and comforted bunny. Here in the UK we are luckily used to being looked after like this, I gather that US business practice is rather different.