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You are all amateurs….
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And FCP export.
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I guess the old smiley face just doesn’t carry the stroke it use to…{heavy sigh} 🙂
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haha, sorry for mistyping. but i see you understood what I meant.
maybe i did have too much of that brew over the years, as someone suspected.I do very well understand the way productions work on different levels, since we use the same tools as anyone else (well, not 65mm – never got my hands on something like that). but at the same time I just wanted to point out that nobody knows how the other shops workflow is and will be and merely throwing a new software under the bus, because it can´t be used in the current workflow, is just not enough IMO.
I totally understand that for many productions FCP-X is far (maybe years) from being usable. But we for instance have already equipped machines with it and create “hot” productions with it. And the people at the networks who pay the bills have been informed and basically don´t flinch, but trust my promise to meet deadlines and qualitydemands.
I can tell you in a few months how it all went, but I am confident with FCP-X and one or the other roundtrip via FCP7 / Soundtrack / Color we will get it done and we might have a little advantage once FCP-X is indeed ready for primetime; we will know its ins and outs by then.
Sorry again for calling 35 32. I can imagine how that stuck a fork in your eyeballs…..
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I think the biggest amateur is APPLE itself… They didn’t actually write the original code for FCP but bought it from Macromedia. They moderately improved the software with a ton of help from the third parties but what really got FCP going was the price point. Period.
No “pro”… meaning someone who does it for a living.. would buy a crooked hammer if he needed to hammer straight nails. So no video pro is going to buy FCP Zero to learn a whole new worse way of achieving an edited project. YOu mean we would buy simply because Apple says this is the better way. Sure.. tell me how it is better… If it can do less then it is not better … if it establishes a foundation for greater future development then sure the “pros” can see the light at the end of the tunnel. I simply don’t see that. Apple has simply given the finger to all those who bought their Xserves and all other X hardware and all of its followers by releasing something at a PROFESSIONAL TRADE SHOW that lacks professional features. Even SONY doesn’t do that. It is not good business to tell your PRO users at a trade show that they have released a new VERSION of FCP only to abandon any backwards compatibility and offer no support for previous version, no matter how antiquated it is. If they want the consumer market then demo it at CES not at NAB. From what I can see they even burned their own third party suppliers who made their software actually work.. How is it you have beautiful scopes on a new piece of software replacing the crappy old ones but then eliminate all other pro features. If their audience is prosumers then why even have scopes. Is there even a Youtube video done by an amateur who used scopes. FCP Z is so half baked that I cannot even imagine how that company actually makes a profit. They should stick to consumer gadgets that people line up for days to buy three of so they can resell on ebay to other bone heads who simply must have it.
Maybe if Apple wants this thing to sell they should drop the price to $99 and call it something that starts with a lower case i. Maybe iEdit or something cooler and slicker like iEvent .. Me I think iCrap is probably spot on. But what do I know. I am just a dusty old pro. -
[Gary Pollard] “You are assuming after all of two weeks that those tools will never exist. Or that an entirely new subset of them will not grow up.”
So Gary, you’re obviously willing to standby and wait and hope for the best, and it’s also obvious that you think that what’s good enough for you has got to be good enough for all others. You repeat that message at every available opportunity. We get it.
The problem is, in modern times most people no longer operate on faith. They can’t afford to.
There are new generations to teach now. There are businesses to run now. And, there are clients to satisfy now. Unfortunately, the software designers at Apple either failed to consider these things or just didn’t consider them to be of great value, at least not enough to put them in now. That was their mistake. And, it’s why we’re here now wasting our time arguing over this BS.
FCP X is simply a noble experiment at this point in time. If you wish to put your faith in it, go right ahead. But, don’t act as if you have the moral high ground, and don’t expect you’ll convert others of little faith anytime soon by battering or badgering them with the message.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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32mm footage?
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[Gary Pollard] “You celebrate the inertia of mid-level industry.”
No, you are taking what I said out of context.
I’m not celebrating it, just recognizing that it exists.
All that hipster talk of loving the art is just that, hipster coffee shop talk.
This is a business, and the people that invest money in films, or TV shows are not doing it for art. They are doing it to make money. Money that pays salaries, and buys gear. And the guys with the money, make the rules. And if you want to earn some of that money, you have to play by the rules. Their rules, not yours. How far do you think the OP is going to get telling the guys with the checkbook they are a bunch of out-of-touch dumbasses, and welcome to a new era?Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Chris Kenny] “I’m not sure what’s supposed to ‘dumbed down’ about metadata and arranging the timeline via clip relationships, vs. bins and arranging the timeline by placing clips into generic tracks.”
If you ask me, auto color correction on ingest is an example of an X ‘dumb-down’ feature. Don’t most normal people wait until the picture is locked to do the grade? Who is this feature targeted at? So at the expense of including something like backward compatibility, or XML in and out, the developers wasted time on that. This is one of many dumbed-down ‘features’.
I once worked at a station where the Chief Engineer tried to make a serious case to only have two monitors in the studio control room when we were laying out our new building. He had come to the conclusion that “no one” could effectively look at 20 different monitors, and that a preview buss and line monitor should be enough. He came to this conclusion based on sitting in on a couple of live shows, and not being able to concentrate on the monitor wall in the existing CR and make sense of it. It was too complicated for him. So his thought was to ‘simplify’ the new CR, and save money on items that he thought couldn’t possibly be of any use. I’m sure you can imagine the look on everyone’s face in the first meeting where this idea was put forward.
I think most of us are not like this guy, and know the difference between what is useful, and what is dumbed-down.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Chris Kenny] “The long-term impact of winning “Youtubers” is not to be underestimated.”
No doubt about it, I would agree. These guys are analogous to the millions of weekend warrior musicians that spend most of their weekly paycheck at Guitar Center. Without them stores Guitar Center and Musicians Superstore couldn’t stay open.
However, let’s not underestimate the gravitas that a small minority of high end professionals have in driving sales to the masses.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Scott Sheriff] “let’s not underestimate the gravitas that a small minority of high end professionals have in driving sales to the masses.”
That’s a good point, and one which Apple was not blind to in the past. It seems Apple and those of great X faith have suddenly forgotten it.
Since others have used the golf analogy, i.e. “amateurs play for love of the game,” we can look to the game of golf to provide an excellent “working” model to compare and contrast with Apple’s newest model.
Although the most visible aspect of the golf industry is the professionals who play on TV, the real money from the manufacture and distribution of golf equipment comes out of the pockets of amateurs, i.e. the ultimate consumers.
The research and development of golf equipment is based upon a model that creates and perfects new technology strictly for, and with the assistance of pro golfers, with the perfected/improved technology later trickling down to the consumer.
This was essentially Apple’s accepted modus operandi until very recently. Even the sneak preview of FCP X and the advanced “look see” that was given to the chosen few (i.e. Larry Jordan et al), gave the appearance that the working, or expected, model was still in play. Obviously, it’s not in play today, and it could be argued that it’s was turned upside down when Apple was unexpectedly surprised that it was going to work.
The new model works for some; i.e. those who clearly like to tout themselves as bold embracers of all things new. But, clearly it doesn’t work for others; those who proudly proclaim themselves as being more pragmatic.
Looking across the fence at one another, the two groups have little or nothing in common anymore. Those who embrace the new model see it as a new chance, while the others morn its loss.
The old model was good enough right up until it wasn’t good enough anymore, and whether the new model will work, nobody can say with any real certainty. But, that doesn’t seem to keep anyone from declaring things with absolute certainty, does it?
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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