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You are all amateurs….
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[Herb Sevush] “I’m not sure the broadcast business will ever trust their resources to a company that is so obviously unconcerned with backwards compatibility.”
I think more than anything the pro editing community is coming to the realization that Apple’s business model is not a “natural fit” with theirs.
We tend to choose our suppliers based on our perception of whether or not their business objectives are more or less on a par with ours. We look at AVID and Adobe and AJA, to name only those that begin with an A, and we see that to survive or fail they must take account of our business needs and more or less adapt to them. If they ignore our business needs, they will go out of business in fairly short order.
Contrari-wise we look at Apple (now) and we see a business that only happens by chance to be travelling the same path as we are. Somehow we have chosen to ignore this for a number of years – suddenly the truth of it is inescapable. We have everything to lose, they have virtually nothing. Whether or not they are committed to carrying on along the same path as us, we have been made aware of how precarious the relationship is on our side. We have been very lucky so far, but now we realize that it was indeed luck all along.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
we have been made aware of how precarious the relationship is on our side
Amen to that.
Herb Sevush
Zebra Productions -
[Simon Ubsdell] “We look at AVID and Adobe and AJA, to name only those that begin with an A, and we see that to survive or fail they must take account of our business needs and more or less adapt to them. If they ignore our business needs, they will go out of business in fairly short order. “
Well, maybe Avid would. It’s a small company. Adobe is huge, and one of the largest software companies on the planet. Adobe’s non-editing apps are ubiquitous, and used by businesses all over.
But, so as not to miss the point here, Apple has pretty much given us teh finger as many have said, and their message (or lack of a concise, unified, official message), is very different from the two other A’s, who are actively courting us and sending us flowers, and trying to get in our pants.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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Seems to me Alban was poking fun at the whole “I’m a pro and you’re not” level on which some of this debate has been taking place.
You criticise him for the parody as being high-handed, which is fair enough even if arguably missing the point but then pull the “I’m a pro and you’re not” again in the last couple of paragraphs.
I don’t give a flying fig who is a pro and who is not. The software suits your purposes or it does not. For some people who get paid for their work, maybe even most, it does not. And Apple can rightly take its lumps for that.
It may work in some workflows, it is patently clear it won’t in others, but it’s banal to couch this debate in terms of “It’s only good for amateurs/DSLR users/Youtubers/anyone who isn’t me”.
Which takes us back to Alban’s original point.
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“Those who cannot remember the past are condemned to repeat it”
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[alban egger] “if you have criticism on FcpX please use it for a few days before posting ideas of the last century.”
Steve Jobs born February, 1955
Walter Murch born July, 1943
Randy Ubillos graduated from HS in 1980, probably born 1962-63And I’m guessing that you’re an idea from last century, if your over the age of ten.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Glenn Kenny] ” find it interesting the OP finds fault with supporting a “2007 workflow”, but feels supporting a 100 year old workflow is professional. But yet in the closing remarks, comments that we should not post ideas of the last century (maybe other than film — talk about last century) if we haven’t used FCP X yet. There is not much reason to use it (or try it for that matter) if you know going in it will not be capable of doing the job. Anyone in business needing to make a profit would not waste their time. A profit!?! They must be professional by definition! “
Wow! I missed this one somehow. This one rings a bell Glenn, and you make many other good points above as well.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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I’ve never worked in 32mm – is that PAL? We use 35mm here in US… at least we used to…
Lance Bachelder
Southern California
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